Codie Sanchez and I don’t just share a passion for rethinking success—we’re also book neighbors. Her Mainstreet Millionaire and my Rich Brand Poor Brand debut just 24 hours apart.
Coincidence? Maybe. Or maybe it’s proof that bold ideas have impeccable timing.
Codie’s focus is on empowering individuals to unlock wealth through small business ownership. My focus? Showing companies how to build brands so magnetic they don’t just win customers—they inspire loyalty and belief.
A core principle of Rich Brand Poor Brand is simple:
“A rich brand isn’t about size or industry. It’s about culture.”
Culture isn’t a buzzword.
It’s the oxygen your people breathe every day.
The healthier it is, the more your brand thrives. And here’s the twist: Your brand doesn’t start with the customers you serve; it starts with the people serving them.
As I write in the book:
“Your brand lives out there. But it comes to life in here, where your people are.”
This isn’t just semantics—it’s strategy. And I have $9.8 billion in client growth and revenue to prove it.
The companies with the strongest brands don’t focus only on what the market wants; they start by aligning their internal culture with their external promise.
That alignment is what creates trust, value, and growth.
The new book by Codie Sanchez shows how to master financial growth by owning the right business. My book shows how to master brand growth by owning the right culture.
Both ideas are about scaling success from the inside out.
Shark Tank’s Daymond John saw the power in Rich Brand Poor Brand and called it “Genius.” Why?
Because building a brand without building a culture is like pouring water into a leaky bucket—it’ll never hold.
So whether you’re ready to grow your personal wealth or elevate your business to iconic status, these two books offer complementary perspectives on achieving success.