Some brands go (in the goal of wanting to sell more) into endless “pitch mode” at the expense of their brands.
Shut Up Already. Seriously.
Brands that make this mistake focus on short-term transactions versus the long-term lifecycle of a client relationship, adding value over the long term.
I cover this in detail in this pivotal article I wrote, “The Vital Difference Between Sales and Branding.”
Great brands have a dialog and a conversation.
Trust me. It’s the fleeting brands that only know the pitch and focus only on their side of the discussion, ignoring the other side of the conversation.
This mistake spells disaster in the short term and the long term whether you’re B2B or B2C.
The Internal Dialogue That’s Losing Sales
We’ve hit a milestone: Episode 50.
Episode 50 of One Minute Wednesday covers how some brands talk too much, losing sales and diluting their brand in the process.
This is a vital video for anyone involved in branding or selling.
Want to sell more? Start here:
Need more insight on how to sell more?
Here’s another powerful article: https://www.risingabovethenoise.com/branding-and-selling-how-to-do-it-right-and-win-big/
Quick lesson: Talk less. Ask more questions. Listen more.
Remember: your mouth is outnumbered. Two ears. One mouth.