“Honey, I Shrunk the Brand…”

Small is the next big thing as seen on Fast CompanyWhat do espresso, author Tim Ferriss (of #1 New York Times, Wall Street Journal, and BusinessWeek bestseller, The 4-Hour Workweek), Greek yogurt category leader Chobani, energy drinks and Twiggy have in common? And how can this help your brand kick ass in today’s insane marketplace?

The answer is in today’s Fast Company post, where I wrote about how “small is the next big thing” in branding.

I was so excited about the content of this post and the quote made by Fubu founder, entrepreneur, and Shark Tank investor Daymond John and writer Steve Olenski that I put together a brand new Slideshare presentation which you can see here (If you’re new to Slideshare, simply click on the right-hand section of the presentation screen below for it to advance forward. If you have a mobile device that is being anti-social, click here to view the presentation on Slideshare):

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