Ted Rubin. Ever notice he’s like a gift to the human race?
Ted Rubin and I Talk about Branding and Excitement
Ever notice how excited people usually get when they receive a gift-wrapped package during this holiday season?
It has that element of surprise.
That element of discovery.
And it gets even better when the item itself is well presented.
Cite examples such as women’s shoes, cosmetics, Apple products and artisan chocolates just to name a few and you’ll notice the best of them go above and beyond mere function. They have something (or many somethings) extra.
Looking at that level of excitement, I realized that Branding itself is like gift-wrapping your product for mass consumption.
Every detail transforms the ordinary to a gift.
Or elevates a routine item into something extraordinary.
Or alters the predictable into the delightful.
Obviously, you want people in a state of elation when somebody is presented by another with your product.
Someone responding with boredom would not be the most rewarding reaction to your product.
Talking about exhilaration…
Ted Rubin Exposes his Joy of Socks
The joy of socks is only one of Ted’s unique quirks.
But it’s what makes his insights and commentaries so illuminating.
So Ted and I sat down and explored (in about 120 seconds) how to prepare one’s brand and how it’s like gift-wrapping it for the world—all in this 3rd episode of this series.
An Instant Hit for Those Seeking Their Fix of Quick Street Smarts
Missed episodes 1 and 2 with Ted Rubin?
Here they are: