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Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

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Ted Rubin and the Joy of Socks

Special Holiday Edition of 120 Seconds with Ted Rubin and David Brier

Reading Time: 2 minutes

Branding as gift wrapping

Ted Rubin. Ever notice he’s like a gift to the human race?

Ted Rubin and I Talk about Branding and Excitement

Ever notice how excited people usually get when they receive a gift-wrapped package during this holiday season?

It has that element of surprise.

That element of discovery.

And it gets even better when the item itself is well presented.

Cite examples such as women’s shoes, cosmetics, Apple products and artisan chocolates just to name a few and you’ll notice the best of them go above and beyond mere function. They have something (or many somethings) extra.

Looking at that level of excitement, I realized that Branding itself is like gift-wrapping your product for mass consumption.

mass consumption

Every detail transforms the ordinary to a gift.

Or elevates a routine item into something extraordinary.

Or alters the predictable into the delightful.

Obviously, you want people in a state of elation when somebody is presented by another with your product.

Someone responding with boredom would not be the most rewarding reaction to your product.

Talking about exhilaration…

Ted Rubin Exposes his Joy of Socks

The joy of socks is only one of Ted’s unique quirks.

But it’s what makes his insights and commentaries so illuminating.

So Ted and I sat down and explored (in about 120 seconds) how to prepare one’s brand and how it’s like gift-wrapping it for the world—all in this 3rd episode of this series.

An Instant Hit for Those Seeking Their Fix of Quick Street Smarts

Missed episodes 1 and 2 with Ted Rubin?

Here they are:

  • Episode 1: How to be Unforgettable
  • Episode 2: The Truth about Social Media

Gift wrapping branding with ted rubin

Related articles:

This is How to Spot The New Normal (in 60 Seconds)

Brand Strategy 101: Why Brands Today Must Awaken Customers to Accelerate Growth

How Will You Become The Most Interesting Brand in the World?

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Ready to defy gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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