After being alerted this morning by Slideshare that my presentations have collectively been viewed over 459,000 times (with two more of those nearing the remarkable 100,000 landmark), I decided to do a celebratory dance in the form of a new Slideshare presentation.

I took one of the most popular posts on Rising Above The Noise and repurposed it with new insights and visuals.

Why “The Impossible Brand Formula”?

The title was inspired by a stunning quote from the fighting legend Muhammad Ali:

“Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.”

If that quote doesn’t inspire you, I must request you check your pulse.

I was so moved by this that I developed “The Impossible Brand Formula.”

(If you’re new to Slideshare, simply click on the right-hand section of the presentation screen below for it to advance forward. If you have a mobile device that is being anti-social, click here to view the presentation on Slideshare):

Proof That
Impossible is Nothing

Just found out this morning, that this presentation was chosen as Top Presentation of the Day by Slideshare (about the 10th time this has happened so I’ve lost count. Found out from this email this morning. So much for “impossible”…):

You’re Invited

Have a business?
Passionate about branding?
Want to know why certain strategies work?

Read on.

If you’ve ever wanted to know how to create a successful brand, this site is for you. These strategies have helped our clients grow — some as little as 20% growth to one client seeing sales explode 300% in a single month — after implementing our design and strategies. These exact strategies, successes and insights have already been featured in Forbes.com, Fast Company, The Build Network, and INC.. It’s only after delivering results to such companies as Revlon, Estee Lauder, Botanical Bakery, Legacy Chocolates, KnowBe4.com and numerous startups and even cities that I feel this information is worthy of your time, and, through this site, you get these insights and strategies for free. Join 15,000 other businesses who let nothing stand in the way of greatness and rising above the noise and subscribe.

Let’s connect soon.

The post The Impossible Brand Formula (New Slideshare Presentation) appeared first on BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN.

James Bond. Ferris Bueller. ET. They all had a certain type of persuasion and influence.

Persuasion. Even though it’s not a 4-letter word, people have strong opinions about it.

Used well, it defines the skill of someone who rapidly engages others, gains near-instantaneous adoption of ideas and seems to get faster support when needed than the average Joe.

There’s also the abused, dark side of persuasion, as demonstrated in movies like Wall Street, Body Heat or the Godfather.

Persuasion.
It Isn’t How Far to Go,
But Knowing What to Do That Matters

Somehow, this just came on my radar.

The findings are eye-opening. The implications simple yet profound. The ease of use, awesome.

Dr. Robert Cialdini, Professor Emeritus at Arizona State University, compiled these 6 core shortcuts that impact how persuasive we are.

These 6 core costless actions are ethical and increase engagement, expand confidence and accumulate the necessary set of agreements that lead to sales, closes and adoption of your business, your cause and your mission.

The video is the best business video I have seen in some time and I share it with you to put its principles to use.

Did you find this useful? Then subscribe to our blog. You’ll receive tips, case studies, insights on brand triggers, shortcuts to brand acceleration and more.

Last Word on Persuasion

The last 8 weeks have been incredibly (and wonderfully) insane.

Slideshare views again were off the charts — last week was over 37,000 views of our newest presentation.

Then two weeks ago, Firmology did an awesome interview of me which you can read here. Lastly, in case you missed the February Forbes interview of me, here is that link since it covers one of the most cost-effective forms of content sharing and distribution.

If you’ve ever wanted to know how to create a successful brand, this site is for you. These strategies have helped our clients grow — some as little as 20% growth to one client seeing sales explode 300% in a single month — after implementing our design and strategies. These exact strategies, successes and insights have already been featured in Forbes.com, Fast Company, The Build Network, and INC.. It’s only after delivering results to such companies as Revlon, Estee Lauder, Botanical Bakery, Legacy Chocolates, KnowBe4.com and numerous startups and even cities that I feel this information is worthy of your time, and, through this site, you get these insights and strategies for free. Join 15,000 other businesses who let nothing stand in the way of greatness and rising above the noise and subscribe.

Lastly, somebody asked me if we work with startups and if we do work beyond rebrands. The answer to both of those is an emphatic YES. In fact we are working with more startups than ever since this economy is unleashing people’s independence which I consider awesome. Have a question, you can reach us at 1-800-411-6158.

All for now.

The post Is Your Business Using the (Ethical) Science of Persuasion? appeared first on BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN.

It’s Facebook’s first refresh in years.

They modified their logo!

What does it mean for the jolly blue giant? And is Twitter taking this lying down?

Facebook Facing Off?

For those not yet exposed to this, here is what was just launched:

I know. Pretty mind-blowing. I had to take a walk to calm down from the dramatic statement this rebrand made…. (calling it a rebrand is generous, more like a refresh. Want to see my idea of a rebrand? You can go here and here).

But I digress.

So with this face-change from Facebook, what is Twitter going to do? Today, Twitter looks like this:

That’s looking so early 21st century, you know? Almost Web 1.5.

But looking more closely (just when I thought it was all was kosher)…

This single detail could change EVERYTHING…

So, I went ahead and developed this theory a bit further for the Twitterverse:

And then, if Facebook and Twitter were to have sex and have babies (commonly called “merging” in corporate-speak), their new-found baby would be so organic, it would appear as though it were planned from day one:

There you have it.

And to think, it almost escaped my spider-senses… whew. That was close.

By the way, Tweet this, share this and absolutely put this post link on your Facebook page!

And subscribe to our blog. You know you want to. Go ahead.

The post Twitter’s Counter-offensive to Facebook’s New Look appeared first on BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN.

What do espresso, author Tim Ferriss (of #1 New York Times, Wall Street Journal, and BusinessWeek bestseller, The 4-Hour Workweek), Greek yogurt category leader Chobani, energy drinks and Twiggy have in common? And how can this help your brand kick ass in today’s insane marketplace?

The answer is in today’s Fast Company post, where I wrote about how “small is the next big thing” in branding.

I was so excited about the content of this post and the quote made by Fubu founder, entrepreneur, and Shark Tank investor Daymond John and writer Steve Olenski that I put together a brand new Slideshare presentation which you can see here (If you’re new to Slideshare, simply click on the right-hand section of the presentation screen below for it to advance forward. If you have a mobile device that is being anti-social, click here to view the presentation on Slideshare):

The post “Honey, I Shrunk the Brand…” appeared first on BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN.

“Shorty voters are 26 times more influential than the average Twitter user.” Whoa.

The Shorty Awards, now in its 5th year, recently recognized the companies, people and the occasional puppet that have created the most engaging content for social media on April 8th in New York City.

Even Ricky Gervais, not known for his holding anything back, said, “It’s an award like an Oscar, or like the Nobel Peace prize…. better probably.” (See the video below.)

The Shorty Awards Brier

In shock. In awe. In denial.

Surprisingly, I won 1st place for branding in social media!

It’s odd because I am the first one to denounce social media and say that it’s nothing without working out your message first. Only then can you become a SMW (“Social Media Whisperer”).

But yet here I am, 1st place winner for branding in social media from the Shorty Awards. Go figure.

Small is So Big Right Now

I first became aware of the Shorty Awards this year, possibly because I am 6′ tall and maybe their campaign was more targeted to a lower line of sight (that’s the only “shorty” joke I am offering here).

Maybe.

But this I do know: had I been at the awards banquet in NYC, I would’ve said something like,

“I want to thank all the people who made this Shorty Award possible: Cheryl Burgess, Dino Dogan, Steve Olenski and the many other friends, clients and colleagues who voted for me. I was honored to be nominated by Shark Tank mogul Daymond John who tweeted ‘I nominate @davidbrier for a Shorty Award in #branding because he is brilliant.’ which made my week. Lastly, I want to thank my wife who still loves me even when I tweet at inappropriate times….”

I learned that everyone from Mayor Bloomberg to Neil Patrick Harris to Tracy Morgan to Conan O’Brien and numerous others recognized this award as something legit. (Again, just watch the video below.)

I am glad (and surprised) to be part of this recognition. It’s the shortest line from point A to point B.

You’re Invited

If you found this inspiring… then I invite you to join the 15,000 readers who let nothing stand in the way of greatness, brand leadership and rising above the noise.

If you’ve ever wanted to know how to create a successful brand, this site is for you.

The strategies covered here have helped my clients grow — some as little as 20% growth to one client seeing sales explode 300% in a single month — after implementing our design, our words, and our strategies. These exact strategies, successes and insights have already been featured in Forbes.com, Fast Company, The Build Network, and INC.. In fact, over 400,000 (yes, nearly half a million) professionals have viewed my presentations on branding on Slideshare.

It’s only after delivering results to such companies as Revlon, Estee Lauder, Coco Polo, Botanical Bakery, Legacy Chocolates, KnowBe4.com and numerous startups and even cities that I feel this information is worthy of your time. Through this site, you get these insights and strategies for free.

I invite you to subscribe below today.

The post The Shorty Awards Picks a Winner in Branding appeared first on BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN.

Inspiring others to action. Selling. Persuading. Breaking down walls. Converting.

Results that words can (and should) achieve.

This series, “The Power of Words,” started out as a one-off inspired by my ongoing love affair with words, language and their power to change the minds of people through new understandings. I also care (a lot) about how words look, beyond what they mean.

Remember, “I have a dream…” — why do Martin Luther King’s words cut like a knife into the hearts and minds of everyone who’s ever heard them? Those words left an indelible mark on a new generation of minds and hearts.

Or Steve Jobs commencement speech? Or Simon Sinek’s TED talk on “Start with why”?

It’s important to know why, and how, words can change minds and empower people.

As a result, this series on the power of words has grown into numerous installations over the last 9 months.

For those new to this series, here are the links:

• Words That Cause Action
• Speaking with Authority
• The Power to Transport You
• Words That Sell
• Words That Inspire and Unite

In This Man’s Hands,
Words Take on New Meaning

Taylor Mali, a remarkable man whose wit is only matched by his passion, is the first person to be featured a 2nd time in this series.

He has a passion for teachers and a dislike for lazy thoughtlessness.

He has a love for young minds to be used, not to glibly get by in life.

I ask you this: if he can make such a compelling message about teaching, what type of message can you create for your company? Its brand? Its mission? Even in the naming of your products or brands?

Watch and learn… from a master:

A Short Exercise

Write out a story or argument like Mali’s above about your work, your brand, your company. Fill it with passion. Fill it with conviction. Leave no room for ambiguity; avoid any trite cliches.

It’s worth the time to do this exercise (if you value people listening to and caring about what you have to say).

Taking my own medicine, I did this with my book “Defying Gravity & Rising Above the Noise” which is now available as an ePub (viewable on the iPad or any browser using free plug-ins to view ePubs). You could be reading it in 10 minutes from now and be on your way to knowing the steps to become a branding ninja.

You’re Invited

Did you find this inspiring? Then I invite you to join the 15,000 readers who let nothing stand in the way of greatness, brand leadership and rising above the noise.

If you’ve ever wanted to know how to create a successful brand, this site is for you.

The strategies covered here have helped my clients grow — some as little as 20% growth to one client seeing sales explode 300% in a single month — after implementing our design, our words, and our strategies. These exact strategies, successes and insights have already been featured in Forbes.com, Fast Company, The Build Network, and INC.. In fact, over 400,000 (yes, nearly half a million) professionals have viewed my presentations on branding on Slideshare.

It’s only after delivering results to such companies as Revlon, Estee Lauder, Coco Polo, Botanical Bakery, Legacy Chocolates, KnowBe4.com and numerous startups and even cities that I feel this information is worthy of your time. Through this site, you get these insights and strategies for free. I invite you to subscribe below today.

The post The Power of Words, Part 6 appeared first on BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN.

Being the #1 channel for branding and defying gravity, I was so honored to get the call from YouTube advising me about YouTube closing down.

I woke up this morning to this message on my cell phone, “David, being one of our most esteemed video creators, we wanted you to hear it from us first, not from the Web or worse, a random Google search.”

I called Salar Kamangar. He’d already left for lunch with some YouTubers who were distraught, seeing they now had to get real jobs, so I left a message on his voice mail.

Is YouTube Out of Its Mind?

I was shocked, and figure you already know by now as well.

What? You hadn’t heard? See for yourself.

Stop the Madness, Please

One of Shark Tank’s favorite phrases by Kevin O’Leary, this was my first thought followed by, “What will the world be like without YouTube?”

After all, YouTube made my video a hit celebrating the designer, and this one exposing the evils of social media hallucinations shared by marketers everywhere.

Even this one about Marilyn Monroe and branding received over 25,000 views. In it, I wrote, “The Marilyn Monroe: The Icon, The Brand video addresses Branding, Brand Identity and having a Brand. Marilyn Monroe made 29 films, 24 in the first 8 years of her career. As an actress spanning 16 years, Norma Jeane Mortenson was an American actress, a model, a singer, and a timeless sex symbol to become one of Hollywood’s timeless silver screen legends. What secrets did she leave with us about how to create a brand that connects with its audience?”

It’s Been a Long Strange Trip

To celebrate the 8 years of videomania, YouTube even had a live stream — stating “If you submitted a video to YouTube in the past eight years, it is under consideration and eligible to win” — which you can see replayed here.

Will PSY win? Will the evolution of dance? Will it be yours truly?

Stay tuned.

The post With YouTube Closing Down, Who Will Win Its 8-Year Competition? appeared first on BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN.

A tale of 2 letters and 4 plates and what can happen when nobody is looking.

I love friends.

I love chocolate.

I love lettering.

So, last weekend, with a dear friend of mine (whose initials are MB), I went for an after-event snack.

Chocolate Abandon

Naively, the waiters left on the table some caramel sauce and chocolate sauce with their own thin-nozzle dispensers and some coffee saucers.

That’s all the room I needed to start “doodling” on these plates these “tools” left on our table… (let the games begin).

I started simple.

So I continued.

I was getting into it. I started to go “a bit out of control.”

I ended up with this gallery after a short while:

So if you ever think that you can’t do something special with the little tools available to you at any moment, toss that idea into the recycling bin and if the idea you’ve just tossed is lucky, it may come back as a good idea….

The post Chocolate Sauce on a Balmy Night in a Dimly Lit Cafe appeared first on BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN.

In September 2012, I noticed something: One of my presentations on Slideshare was reaching mid-5-figures in views.

By the end of the year, I was starting to get a “social media contact buzz” as it was getting into the higher 5-figures in views.

So in early February of this year, I figured I would put another presentation together entitled, “Why is It So Hard to Create a Brand Anybody Gives a Sh*t About?”

All Hell Broke Loose
(Social Media Views are the New Drug)

In 24 hours, 24,000 people had viewed this new presentation.

Here is the February 6th Slideshare report (the numbers below reflect one week’s worth of views):

And here’s the February 13th report:

So I did another one, and I reached a “a new low” hitting only a few thousand views. I was bummed (fleetingly I might add).

But I was hooked, so a couple of weeks later, I did another entitled, “How to Create a Sh*tty Brand” and that, as of this writing, exceeded 63,000 views in a matter of weeks. Here is that week’s report showing it had gotten about 60,000 views in a week. (This even resulted in a Forbes.com article where I was interviewed on this social media success by the brilliant writer Steve Olenski.) 

The Most Insane 2 Weeks of My Career

(and How I Topped 393,000 views on Slideshare)

Two weeks ago to the day, I released the newest presentation entitled, “How to Rebrand: 19 Questions to Ask Before You Start” which in two weeks went from ZERO to over 92,600 views. That averages over 6,500 per day.

If you haven’t seen this presentation, it’s based on the incredibly popular post, and was simply repurposed for a new audience.

For those who haven’t yet seen it yet, here it is. (If you’re new to Slideshare, simply click on the right-hand section of the presentation screen below for it to advance forward. If you have a mobile device that is being anti-social, click here to view the presentation on Slideshare.)

Why Do I Continue To Do This Stuff?

The post 92,677 Views in 2 Weeks? Some Social Media Facts You Need to Know. appeared first on BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN.

As many of you know, I see things differently. Like when I wrote my Fast Company post proving how “Design is Like Underwear.” (See the video here).

And while I was minding my own business, along comes YouTube with new channel options.

In short, I went crazy.

YouTube Madness

So, I made a new header for this new channel options that works in every mobile configuration and computer configuration for optimal viewing.

It looks something like this:

That was fun — realizing we now had the #1 YouTube channel for branding and defying gravity. Cool.

So, then I had to take full advantage of YouTube’s suggestion for making a channel trailer….

A YouTube First:
Is Branding is Like Shampoo?

I went through the DBD International video library (quite a few shown here) plus our archives.

In my search, I found an interview I’d forgotten about. In it, I make the case for branding being like shampoo. Really! And the argument actually works, something you’ll need to see for yourself.

Between the header and the channel trailer, the channel now feels like it’s grown up from wearing pants that hang below one’s butt to pants with a belt around one’s waist.

Update your brand’s YouTube channel if you haven’t already. The features seem to be a nice addition.

I invite you to subscribe to our YouTube channel (and, if you’re new to our blog, subscribe to this blog as well).

The post A Brand is Like Shampoo (for Anyone with a YouTube Channel) appeared first on BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN.

I think we all need a pep talk (thank you Kid President).

Social media has become one of the most abused channels of communication currently out there. Partly because everyone and their mother-in-law can post anything anywhere, for whatever reason. Another key reason is, people simply post anything with no quality check, or without any benchmark to determine what is lousy versus what is OK versus what is totally awesome.

Am I exaggerating? Let’s see.

Answer this (look at the various blog posts out there, not just the ones found under the banner of business publications who do their due diligence before a writer is accepted):

Out of 10 “guru” blog posts, how many really impress you?

How many offer a true “Aha!” moment?

More often than not, I find myself wanting more when I’ve finished reading some post.

It’s Called Social
for a Reason

Social media is just another channel of communication. Don’t believe me? This video makes it very clear.

But like any media (or communication channel), it gets abused by the majority and respected by the very few.

How abusive can this get? How much time do you have?

The video below looks at the usual channels of communication any company uses and the abuses that have become the norm.

You see what I am talking about? Unless you’ve been living in a cave, you experienced the above assault.

And unless we raise the bar to create awesome material, insightful conclusions and worthwhile observations, we just let everyone down, because “the average” is reduced to a new low (and some of the great stuff that should be seen won’t ever get found).

The Other Offender:
A Substitute for Human Communication

Add to the above offense this other “social media” faux pas: the replacing of good, honest communication with lousy, automated rubbish.

Below is a pathetic example we’ve each run into at one time or another:

The lesson is don’t let technology dictate the outcome. You dictate the outcome and if technology can get you there, then more power to you.

That’s all I wanted to say.

In short:

• Let’s respect the recipient with quality material
• Let’s not unload a bucketful of mediocrity in an endless tsunami of crap, and
• Let’s not put some automated answer in place of what could be real, authentic human communication. (Automation is cool, just use it as a tool, not a crutch).

Like this post? Then, subscribe below and do one more thing> Share this with others so collectively, we can raise the bar of Social Media.

The post Is Social Media The Great Pretender? (Video on Rules of Engagement) appeared first on BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN.

Startups rule, yet so much is stacked up against their success. (Fact: in the next 24 hours, there will be 18 new businesses that open their doors with 17 of them violating what’s covered in this presentation.)

Startups need reliable guidance (like a precision GPS that gets you from point A to point B).

That is why I created this newest Slideshare presentation, “Startup Survival Kit: 13 Brand Killers to Avoid Like the Plague.”

It’s the follow-up to “Why is it so hard to create a brand anybody gives a sh*t about” Slideshare presentation which received over 72,000 views in 10 days and was the most tweeted item on Slideshare last week.

Startups Rule.
Failures Suck.

I love startups. They have energy and life and passion, and haven’t become diluted from knee scrapes and bruises. Startups like:

• This kid’s paint company
• This chocolate company, and
• This Napa Valley gourmet baker

If you’re new to Slideshare, simply click on the right-hand section of the presentation screen below for it to advance forward. If you have a mobile device that is being anti-social, click here to view the presentation on Slideshare.

If You’re a Startup,
Here’s What To Do Next

Write down your industry’s clichés. Write down all of the common promises and claims.

Now write down your own company’s reason for being.

Now ask this:

Does this excite you?

Does it separate you from the pack?

Does it give you a more compelling reason for being that customers could rally around?

Those are the questions to ask. And answer.

Good luck (and give me a call if you run into a road block).

The post 13 Brand Killers and Why Startups Must Succeed appeared first on BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN.

It was one of the most talked about commercials of this year’s Super Bowl.

I was so moved by it that days later I had an inspiration which has now become a video.

A video which features the amazing voice of legendary impressionist Jim Meskimen, with 45 separate images to emulate the incredible Super Bowl ad including a rare shot of a young Daymond John (fashion mogul and star of Shark Tank).

But after the idea, a script was needed, one I had to write from the heart.

The end result became today’s Fast Company blog celebrating the arts, aesthetics, design and beauty.

The Power of Words

I had no idea when I started “The Power of Words” what it would become (click here to enjoy the 1st installment, the 2nd one, the third one and the 4th installment — trust me, these will blow you away).

I am pleased to consider this a worthy 5th installment.

For friends, colleagues, clients and soon-to-be-friends/clients who enjoy the power of words as much as I do, here it is.

“So God Made a Designer” (The Script)

And on the 9th day,

God looked down on this blank canvas of life and said, “We need a way to be reminded of the finer things.” 

So, God made a designer.

God said, “I need somebody to get up before dawn and obsess over fonts and work all day over details, look at art, culture and design inspirations from different industries, scarf down some leftover Chinese food and then work well past midnight after having delivered a seminar at the nearby college entitled, “Why there’s nothing funny about using Comic Sans on your next project.” 

So, God made a designer.

God said, “I need somebody with big ideas. Big enough to overcome a committee, strong enough to defy the status quo, yet clever enough to get the CEO to lighten up, laugh a little and remember that it’s the customer who needs to be understood, and only then will the customer understand the company. Somebody to impress clients, tame social media fanatics and plow through endless revisions and still come back the next morning looking for more.” 

So, God made a designer.

God said, “I need somebody that can:

• turn a blank page into a compelling message that makes viewers stop in their tracks, 
• innovate a new brand that consumers just HAVE to have, or
• design a building that makes the inhabitants glad to be there. 

“Someone, who, during crunch time, will finish a 40-hour week by Thursday — and still put in another 25 hours living only on energy drinks.” 

So, God made a designer.

Somebody who realizes it’s people who make life worth living and it’s artists that raise that bar even higher advancing the culture forward. And when culture does take a step forward, is rewarded when someone utters those few cherished words that make it all worthwhile, “You made life better by being here.” 

So, God made a designer.

Makes the Concept of
Rising Above the Noise
make total sense, you know?

The post The Power of Words, Part 5: The Script to “So God Made a Designer” appeared first on BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN.

When I was asked to speak at the American Marketing Association 2 years ago, I decided (following the live presentation) to share my presentation online. That was over 75,000 views ago (nearly doubling in views since that blog post was written less than 4 months ago).

I decided it was time to do another one, answering the question, “Why is it so hard for so many businesses to create a brand anybody (besides their mother and pet) would care about?”

5 Steps to a Less Dysfunctional Brand

Looking this over, I isolated 5 areas that cause businesses problems when developing a brand. I not only designed and created this piece for you and your business, but I also included 5 assignments to actually DO in this presentation. Really. Do them.

If you’re new to Slideshare, simply click on the right-hand section of the presentation screen below for it to advance forward. If you have a mobile device that is being anti-social, click here to view the presentation on Slideshare.

If your goal is simply to read something “inspiring,” forget that. Please. It’s in the the doing that the magic starts.

Over to you.

(Like what you’ve read? Then let’s talk. It’s even better when the information above is catered to your brand isolating how your brand can rock when others roll and zig when others zag. — david [at] risingabovethenoise.com )

The post 5 Ways to Create a Brand Anybody Will Give a Sh*t About appeared first on BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN.

They sell.
They alienate.
They make friends.
They anger enemies.
They make some homeless.
They make others millionaires.

That’s the power of words.

“Hey moron!”

Insulting. But those words did get your attention.

“I love you.”

Aaaaah… The most powerful language trio ever to perform on the stage called life.

The Right Words Sell. A lot.

These powerful tools in life are the ammo for any great brands in business.

So for this 4th installment in “The Power of Words” series (click here to enjoy the 1st installment, the 2nd one and the third one — trust me, these will blow you away), I had to search for something worthy since the first three examples have blown people’s minds.

Being a fan of Jesse Desjardins from Sydney, Australia, and his Slideshare presentations, I ran across a great and short presentation which shows how the right words can make a dramatic difference.

It shows how the right word in the right context can help you be memorable, help your brand stand out in an unforgettable way and, of course, boost sales.

Word!

Without further delay, here’s Jesse’s presentation which is spot on in demonstrating how a little change can have a dramatic effect.

Don’t have the right words to drive your sales? Then let’s talk (and I promise not to let any words get in the way of us actually communicating).

The post The Power of Words, Part 4 appeared first on BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN.