Defying Gravity book



“One of the best branding minds
and talents in business today…”

“Knowing the brands he has helped create which can be seen practically anywhere you look, I was determined to have David help me overhaul my salons brand located in the most competitive city in the world. The way David Brier worked with me and embraced my project, I felt like my brand was the most important brand in the world and got a close and behind-the-scene look at why he’s considered one of the best branding minds and talents in business today. David didn’t just help our brand evolution, he initiated what is factually our brands revolution.”
Joanna Vargas, NYC celebrity skin care specialist


Some people are shocked when they receive my book. Each of the eight principles (which took me 30 years to isolate) I’ve boiled down to ONE PAGE. It took me months to achieve that. In the words of these great thinkers and authors:

“If you want me to give you a two-hour presentation, I am ready today. If you want only a five-minute speech, it will take me two weeks to prepare.” — Mark Twain

“It is my ambition to say in ten sentences what others say in a whole book.” — Friedrich Nietzsche

“The more you say, the less people remember. The fewer the words, the greater the profit.” — François Fénelon

So I had a goal: To get you the useful, effective tool in the shortest time possible. Your time is valuable and you don’t need me to spend 15-30 pages of WORDS (flaunting my ability to write) when I can boil it down to one page, so you can start using the information right now.

The question became: How do I get you to understand what to do with it and how the principle is used? The answer is this: I follow each principle with pages and pages of actual examples showing exactly how we used these principles with our clients. What I mean is, I SHOW YOU.

In other words, I’ve done the heavy lifting and sifting, so you don’t have to.

That may be why the late Steve Jobs and Donald Trump each have had Defying Gravity and Rising Above the Noise in their collection of business books.


With over 100 color pages in a large-format book (11 tall x 13 wide), you’ll see up close and personal what has helped these clients double, triple and quadruple their businesses. No joke.

With the information in this book, you will be armed with the most proven and fundamental principles so you can reject—with certainty—stupid, ordinary, zero-impact branding ideas and strategies. And you’ll have the know-how on how to launch brilliance. You’ll now know the correct questions to ask. You will become dangerous—at least to anyone who is suggesting average, easy-to-ignore ideas that will put the most energetic (and willing-to-buy) consumers to sleep.

You’ll have the insight and factual information on what principles (these have been narrowed down to the eight that will impact your business and your brand, not the fifty that fatten a book so it looks substantial). You’ll know what principle did what for which company. In picture form. So you don’t have to sit and work out “is this what the author meant?”

You’ll understand exactly what I meant and how I used these to help our clients’ businesses grow. How to zig (instead of zag). How to rock, instead of roll. And how to rise to becoming an impossible-to-ignore brand that leads and doesn’t merely follow.

If you’ve had it with the tsunami of business books, blogs, magazines and more, leaving you no time to use the information but instead having to find the buried treasure amongst its pages, I invite you to purchase your copy of this book.


I won’t waste your time. Instead, I’ll give you more of it. So you can spend more time innovating and less time fidgeting over useless little details. There really is no time to waste in this busiest of business environments.

But in the words of Sir Richard Branson of Virgin International,

“Screw it. Let’s do it!”

Looking forward to hearing (and reading about) your success.


Can’t wait?
I’ll Have My Ebook Shaken, Not Stirred

Daniel Craig is kicking ass as James Bond.

In the 50-year franchise, the 23rd James Bond film Skyfall has become the highest grossing Bond film for the multi-billion-dollar franchise. This is the exact catalyst that brought this face-off between Daniel Craig and me to a head. (For the record, that’s Daniel Craig on the left and yours truly on the right…)

Daniel Craig Faces Off with David Brier

Once I saw that the latest James Bond movie was being called the best Bond movie ever and clearly in the zone (leaving audiences satisfied and hungry for more), I had to do something. I was not going to take this lying down. This is my video response Daniel Craig, aka James Bond:

I’ll explain.

You’re Not Blind. I’ll Show You.

A few years ago, I wrote and designed Defying Gravity and Rising Above the Noise, a hardcover, full-color book on branding like no other. It unveiled the 8 principles to achieving and maintaining brand elevation. For any business. But instead of using more words to amplify the points I’d already written (this is the usual approach authors take), I decided I’d show how these principles  are used with the results of the principles.

After all, we’re in the “scan generation” of readers. People scan the written word and lose interest after 140 characters. It’s where our culture is at today trying to wrestle with the barrage of information coming at them at every angle.

Plus, I’d found over the years that people learned much faster when they were shown what something’s supposed to look like, when they were shown how it’s to be done, much more than simply adding more words to explain what’s already been written.

James Bond has demonstrated the same thing: Why talk when you can simply show what you mean? So far, so good.

How passionate did people get over this unique approach? Well, I’ll practice what I preach and show you.

OK. By now, you likely want your own copy. So did everybody else.

There was only one stumbling block. Since the book was produced digitally to order (yup, each one was printed to order in its oversized 11-inch tall by 13-inch wide format), the price tag scared some people away. It was over $120 per book. Many bought it and once they received their book, they loved it, and saw its immediate value and used what they read.

But for others, they couldn’t cross that line.

So when I saw the popularity of the new James Bond movie, breathing new life into the longest running movie franchise, I decided it was time to make my book, Defying Gravity and Rising Above the Noise, available to the masses. To the tens of millions of iPad owners in the world. I was not going to let James be the only one to bring something special to the table this Fall.

A Page-turner For Those
Who Love Happy Endings

Branding should always arrive at a happy ending, no matter now many bumps you hit on your way to your goal. How many scrapes, bruises, near-death experiences does James go through before he finally wins the day?

Well I like winning too. And I like business owners who like winning. Now you can. I am proud to announce you can download your very own eBook of Defying Gravity and Rising Above the Noise for a mere $13.99. About the cost of 3 cappuccinos.

Defying Gravity eBook for the iPad and ePub readers

In fact, Stu Sjouwerman of, had this to say about the book:

“An excellent overview of and insight into the essentials of branding, illustrated with enlightening and gorgeous examples. David has been instrumental in branding two of my companies, one of which was sold for tens of millions of dollars.”

The 8 Principles to Achieving and
Maintaining Brand Elevation

So James, you’re not the only one to bring people to their feet this season. Businesses deserve every weapon they can get their hands on to win the battle for more business, to bring about good through solid growth while destroying the evil of shrinking market share.

James, I see your game. I see what’s going on. And my eBook is my response. While you’re talking about Skyfall, I’m talking about defying gravity.

And with this new tool and digital edition of the book, every business owner, every marketing exec, every CEO and every innovator can kick some branding butt the way you kick the butt of evil.

Thanks for the inspiration.