There is a great confusion amongst companies between sales and branding. It's like not knowing the difference between the knife and the fork, even though ...
What is Innovation? (and the Problem with History and Old Habits)
Several years ago, I wrote and narrated a video called "What is Innovation?" Years later in this newest episode of One Minute Wednesdays, I state, "History ...
How to Make Sure Your Brand’s Not One French Fry Short of a Happy Meal
Have you ever felt you or your brand is one french fry short of a happy meal? Every brand I know, every entrepreneur I know, every startup I know, wants to ...
This is How to Spot The New Normal (in 60 Seconds)
Every brand wants to spot (and become) the new normal that everyone else aspires to be or is craving. It's great for business. It's great for reputation. It's ...
The 5 Secrets to Disrupting Your Industry in 60 Seconds
While "disrupting your industry" has just about become a cliche, there is truth to the concept. I'll explain. I love the lists that Vala Afshar of Salesforce ...
How to Become the Next Gary Vaynerchuk in Your Industry
Gary Vaynerchuk. If you don't know who this 4X NY Times bestselling author is, you need to get out more. With 2.9 million followers on Instagram, 1.1 million ...
The Ultimate Shortcut in Branding in 60 Seconds
How many companies would want to master branding in 60 seconds? Too many I'm afraid, independent of how unrealistic that is. But there is hope in this ...
Brand Intervention: How to Transform Your Brand into a Movement
Why did more than 29 readers from around the world send me photos of themselves with my new book (like they would with their closest friend)? It’s pretty ...
Brand Intervention—The Launch of One-Minute Wednesdays [New Video]
![Brand Intervention—The Launch of One-Minute Wednesdays [New Video]](http://www.risingabovethenoise.com/wp-content/uploads/2018/01/One-Minute-Wednesday-Laptop-150x150.jpg)
Part of my own Brand Intervention in 2018 is the launching of a new weekly video series: One Minute Wednesdays. I decided to produce a series of one-minute ...
[Video] At the MoMA, Grabbed up Faster than Face-value Hamilton Tickets
![[Video] At the MoMA, Grabbed up Faster than Face-value Hamilton Tickets](http://www.risingabovethenoise.com/wp-content/uploads/2017/08/David-Brier-at-the-MoMA-150x150.jpg)
"At the MoMA" would be one of the more amazing answers I could provide to anyone asking, "Where did you recently speak?" (For anyone unfamiliar with ...
How to Innovate Like a Billionaire (As seen in Fast Company)
How to innovate? It's what keeps any CEO or founder worth their stock options awake at night. After all, innovation. It's not a four-letter word. Crap is ...
Carpool Standup with Ted Rubin. And Me. Eating chocolate. Drinking espresso. [Video]
![Carpool Standup with Ted Rubin. And Me. Eating chocolate. Drinking espresso. [Video]](http://www.risingabovethenoise.com/wp-content/uploads/2017/04/CARPOOL-Drive-in-FEATURE—Ted-and-David-150x150.jpg)
Carpool Standup. After 11,000 views on YouTube, I felt it was responsibility to share what happened next. This is not for the weak-willed person, so tread ...
Cracking The Code On Brands We Love (and Hate)
Brands we love vs. brands we hate. It's an endless battle. “A brand’s value is merely the sum total of how much extra people will pay, or how often they ...
What NY Times Bestseller Gary Vaynerchuk Didn’t Do that Led to His Amazing Growth
New York Times bestseller and NY Jets fan Gary Vaynerchuk says what's on his mind. As a four-time New York Times bestselling author, Gary Vee (as he is ...
So, a Venn Diagram Walks into a Bar… (Two New Videos)
Brands have problems. They wrestle with being authentic and real while trying to emulate those brands that have already blazed a trail. Or they try to ...
“Make the Logo Bigger”: The Branding Sequel from Hell
(The following, while fictional, is based on real-life observations.) So, the client emailed me back, “Looks good. Now, could we make the logo bigger?” Oh ...
9 Simple Ideas to Dramatically Transform Your Brand
Steve Jobs said, "A small team of A+ players can run circles around a giant team of B and C players." The same is true of ideas: "A few A+ ideas can run ...
Branding is Like Teenage Sex (a @Slideshare Exclusive), Part II
Witness the emotional meltdown this guy experienced after witnessing this latest Slideshare presentation. The response on Slideshare and the Twitterverse to ...
6 Ways Branding is Like Teenage Sex (a Slideshare Exclusive)
Some periods of life are better than others. As good as Hollywood makes teenage life look, those of us who survived it know that it's hyped up much more than ...
Short But Powerful (Like Some of My Closest Friends)
Think of this as the Danny DeVito of blog posts (aka short but powerful). Friday of last week, Fast Company featured my newest Venn Diagrams of why we love ...
Social Media Simplified: Exposing One’s Pickle
I ran into an amusing little checklist of the top social media channels. It was a handwritten checklist on a whiteboard. Brilliant. It nailed what each ...
The Power of Words, Part 7 (And how a 10-year-old saved the world)
Less than nine months ago, something unprecedented occurred. It was a simple video. With a simple message. Delivered by a 9-year-old boy with a remarkable ...
The Marketing Lesson 19,084 Businesses Learned This Past Weekend
To date, over 515,000 people have viewed my branding presentations on Slideshare with 350,000 of those since January of this year. Two have made it to the ...
Which of these Slideshare branding presentations will cross the 100,000 mark first?
Seth Godin wrote, "If we built factories as badly as we build marketing campaigns, this country would be in shambles" and I think this is highly applicable ...
“Honey, I Shrunk the Brand…”
What do espresso, author Tim Ferriss (of #1 New York Times, Wall Street Journal, and BusinessWeek bestseller, The 4-Hour Workweek), Greek yogurt category leader ...
