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46 Logos: The Steve Jobs Acid Test

by davidbrier December 31, 2012 logo design

The late Steve Jobs said, “You’ve baked a really lovely cake, but then you’ve used dog shit for frosting.” The cake Steve referred to is your company, your organization, your event or your invention. The “shit” Steve referred to is the minimal attention some businesses give to the outer layers — those first points of contact — […]

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