Branding and Brand Strategy for Growing Companies
Branding for Restless Companies and Driven Entrepreneurs
In September, I co-created with Ahmad Imam a viral video that launched on LinkedIn getting an amazing 192,000 views. Daymond John, Claude Silver and another 67 participants from 6 continents around the globe helped make it a true community event. The video even got covered by INC and Forbes magazines. A Viral Video for the Holidays So …
Evidence you’ve encountered one or more toxic people: “I feel like I’ve been run over by a truck.” “I’ve lost my passion.” “This industry sucks.” Toxic People Destroy Dreams We’ve each felt that, and wondered what the hell happened? Even Gary Vaynerchuk has talked about “toxic people” yet too many of us let people like impact …
Thought leadership. Everyone wants it. Few attain it. Yet thought leaders have become the disruptors, the non-conformists, and superhero rock stars of today. Gary Vaynerchuk. Tim Ferris. Simon Sinek. Seth Godin. Daymond John. Grant Cardone. And others. But what is everyone really seeking when they see one of these superstars? Attention? Likes? Adoration? Followers? …
Ralph Lauren is an American icon and a successful lifestyle brand. “Style is very personal. It has nothing to do with fashion. Fashion is over quickly. Style is forever.” ― Ralph Lauren For those unfamiliar, Ralph Lauren is an American fashion designer, philanthropist, and business executive worth an estimated $6.3 billion. An American Icon In The …
In business and in the Shark Tank, the Sharks tend to be pretty smart. More generally, a shark is one who is savvy, knows the lay of the land and has definitive expertise. But its all expertise equal? Experts: At What Price? 50 years ago, John Lennon sang, “Expert, textpert, choking smokers. Don’t you think …
