Branding and Brand Strategy for Growing Companies
Branding for Restless Companies and Driven Entrepreneurs
Branding strategies are talked about a lot. But it takes more than catchy observations and “marketing one-liners” to build a real brand for real people with real results. So, let’s get into something completely different… 3 Proven Branding Strategies That Will Immunize You Against Unpredictable Chaos I was asked to put together a powerful video …
“Is Branding Dead?” is a question entrepreneurs and CEOs all wonder about. Instead, they routinely ask, “What about personal branding?” or “Isn’t social media the answer to everything” or…? Very easy and common holes to fall into unless you understand the following: In a recent discussion with entrepreneurs around the world, I stated, “Branding as …
Every business owner knows there are warning signals and danger signs of a brand. But which ones are vital to address first? (And which ones should you ignore, knowing they’re just symptoms and not the root cause of the situation needing your attention?) Where to Start? It’s true that branding has become so complicated that …
Imagine handing a cutting-edge AI tool to someone who hasn’t even learned to tie their shoes—it simply won’t work. It’s like having a superhero gadget that needs a bit of know-how to truly “save the world.” Now, what if I told you there are nine expert ways to create truly meaningful connections with your customers? …
Sales teams are a vital necessity as long as they’re used for the correct activities. Building brands isn’t one of those functions (and confusing revenue with brand building is like confusing marriage with the number of times you eat out with your spouse. They’re related but completely different metrics. Some of the most miserable marriages …
Wouldn’t it be great to have the shortlist of the critical traits of successful leaders? I thought this would be useful, so I compiled a list of qualities I see common amongst those I most admire. Not only admirable qualities but qualities found amongst those who have a lasting impact, enough to revolutionize an entire …
I hate posts that offer a 7-day checklist. Why? Because 98% of the time, they’re written to give us some shortcut hack, rather than empowering us to think for ourselves and problem-solve intelligently. Every 7-Day Checklist I’ve Seen Overlooks This Those who look only at the numbers and lose sight of what made those numbers …
This branding masterclass slays ordinary thinking because “ordinary thinking” no longer works in business and staying ahead. (That’s not me talking. That’s the alumni who have gotten as much as a 2,333% ROI on their tuition.) Ordinary is vanilla ice cream. Extraordinary is the same vanilla ice cream, presented in a different way: with roasted …
Recently, I created a video celebrating faces in branding using the new technology of “refacing” using various gifs I found online. Faces in Branding: Do The Eyes Have It? I shared this video on LinkedIn, and thousands loved the message: “What story are your eyes telling the world about your brand and its values?” The …
The Netflix Bestseller written by the CEO of Netflix and Erin Meyer was remarkable in a number of ways. In my Fast Company column, innovation is a subject I’d written pretty extensively about which I more recently had updated here. One of the ways the new Netflix book surprised me was discovering the authors had …
What if there were 7 simple ways to master storytelling instantly? There is. When I was young, I never was never troubled wondering “How Do You Master Storytelling?” (my attention was on girls, let’s be honest). Yet as a young lad, I loved it when my mom came to me and told me a bedtime …
The power of video for business growth is unrivaled. Here’s what Gary Vaynerchuk said: “The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat, or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.” Just think, …
This is about branding only a mother could love. I know you’re awesome. Your mother knows you’re awesome. That’s part of the problem. Because it may take a little while for a complete stranger to recognize your “inherent awesomeness.” Don’t Become a Victim of Branding Only a Mother Could Love Whatever you do, don’t make …
How vital is the importance of branding? Just ask Steve Griggs, one of New York City’s premier landscapers who is now a regular on Bravo’s hit TV series, Backyard Envy. Or Derek De Vette who is at the top of his game as a premier PR expert and event producer for some of the world’s top …
It’s a question Claude Silver, Chief Heart Officer at VaynerMedia (supporting the heartbeat of the 800+ employees at Gary Vaynerchuk’s agency) is asked, “Why People Matter in Business?” After all, Claude was chosen by Gary to do internally for the Vayner culture what Gary was doing out in the world. Recently, in a heart-to-heart LinkedIn …
The original title of this article was “How to Choose the Perfect Program to Grow Your Business (and Why Most Programs Fail),” but it was too long. It’s a crazy trend: templates, cheat sheets, hacks, swipe files, and formulas are all designed to give us the keys to the kingdom of untold wealth, riches, and …
This is the best business advice for entrepreneurs. Especially in these challenging times. The Best Business Advice I Could Share with You Today It was the result of a discussion with a colleague. The result is this video message: This is why I believe in entrepreneurs. The CEO with a vision. The leader who refuses …
Have you ever wondered about “how to craft an offer”? I believe that challenging times can result in us coming back stronger and more focused than before we were “tested.” Especially during challenging times. Restaurants have done it. Movie theaters have done it. Seminar companies have done it. Now is your chance. For Some, Quarantine …
Have you ever wondered how to wisely choose every brand move before you made it? I did too. Then I got a call from a podcaster who was recommended to me by my buddy Ted Rubin. Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, chief innovator, and founder of Innovabiz who partners with innovative, …
If you were to ask 10 superstars of selling, “How to sell in difficult times?” to learn what they see is working, the answers would be a gold mine of practical insights from the front lines of selling. You would also learn two things: They each have a distinct point of view, and None of …
Recently, the Harvard Business Review published a terrific article entitled, “We Need Imagination Now More Than Ever.” In this article, Jim Loree, the CEO of Stanley Black & Decker stated, “Never in our lifetimes has the power of imagination been more important in defining our immediate future.” Is Imagination Our Most Important Business Asset Right Now? …
Those who work from home need to remember one thing: working from home doesn’t define us. It’s something we define. Just like a canvas doesn’t determine whether a painting will be a masterpiece. Just like a piano doesn’t dictate what type of song you’ll compose. Or a language determining what kind of screenplay or book …
I had to read it twice: “The Encyclopedia of Branding.” Damn, now did I miss this? I’d shared that I had over two hours dropping knowledge bombs like a goose unleashing a torrent of golden eggs in a 24K diarrhetic tsunami. But there it was written by Bill Dolan, the Emmy-nominated director who’s worked with …
So, you’re working from home? Me too. Yet with all of the adapting, some things are eternally true: music is powerful. So is creativity. (And you don’t have to be Tom Cruise in your underwear to have a good time.) Here are three videos of musical artists covering originals from other artists. Each is a timeless …
Not all facts are equally important. That’s why any business, any product, any service, and any organization needs the most important thing to know about branding. Whether you’re talking with Daymond John, Grant Cardone, Gary Vaynerchuk, or any others who are making an impact in the world, they all agree on one fact: Being average …
