Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
How do todayâs wealthiest entrepreneurs drive business growth? After spending decades studying this and building million-dollar brands and billion-dollar unicorns, one approach stood out. Elon Musk calls it the âfirst principleâ thinking. Itâs enabled him to innovate the industries of automobiles and space travel and to become one of the wealthiest entrepreneurs on the planet. …
Elon Musk. Independent. Wealthy. Innovative. Welcome to the high-stakes world of branding â a world that’s as unpredictable as Wall Street on Monday morning yet as ripe for disruption as the dawn of e-commerce. But you, youâre not just any player. You’re a trailblazer, an Elon Musk in a world of old-school industrialists. A Mr. …
A few day’s ago, the world chose to celebrate International Women’s Day. Over my career, I have had the honor and pleasure of working with female entrepreneurs, business owners and CEOs. Why I Celebrate International Women’s Day Besides the sheer enjoyment of building businesses into household names and multi-million-dollar brands, I have had the sheer …
I recently spoke with Matt George, an executive coach providing Leadership Education at Harvard to CEOs of Fortune 500 companies. He’s someone who’s raised tens of millions of dollars for a non-profit he ran for 30 years. Matt is a rare breed who unites empathy and compassion with hungry entrepreneurialism. In our discussion, one thing …
While I am not a fan of the term âYouTube Guru,â when the shoe fits⌠What if you could get inside the mind of someone whoâs gotten 300 million views online? Who, in the last month, has gotten over 55 million views online? Thatâs exactly what I am sharing with you in today’s brand-new video interview. …
I am excited to announce my new video series on YouTube that answers the question, “Why do millionaires love to pick my brain?” I’ve been fortunate to help clients generate in excess of $4 billion in sales and revenue, and by the end of this year, it’s likely to exceed $6 billion. Hence a playlist …
An entrepreneur became a millionaire by building a tribe? Yes, it’s true. At age 28, Tony Whatley started his first side business while working a full-time career. Within two years, he was earning more than his salary. At age 34, he sold that business and became a multi-millionaire. Since then, he started other companies. Now …
What if you could know the storytelling secret Steve Jobs used to help build Apple and make his presentations must-see events? Now you can. âThe most powerful person in the world is the storyteller.â Steve Jobs âThere is a distinct difference between ‘suspense’ and ‘surprise,’ and yet many pictures continually confuse the two.â Alfred Hitchcock BRANDS …
Personal branding didn’t start with social media or the advent of the Internet. It started with people. And stories. And the desire to be taken on a journey. It’s something Daymond John knows very well (being a Brooklyn/Queens kid like me) long before FUBU and Shark Tank were part of his life. Daymond grew up …
Branding strategies are talked about a lot. But it takes more than catchy observations and “marketing one-liners” to build a real brand for real people with real results. So, let’s get into something completely different… 3 Proven Branding Strategies That Will Immunize You Against Unpredictable Chaos I was asked to put together a powerful video …
“Is Branding Dead?” is a question entrepreneurs and CEOs all wonder about. Instead, they routinely ask, “What about personal branding?” or “Isn’t social media the answer to everything” or…? Very easy and common holes to fall into unless you understand the following: In a recent discussion with entrepreneurs around the world, I stated, “Branding as …
Every business owner knows there are warning signals and danger signs of a brand. But which ones are vital to address first? (And which ones should you ignore, knowing they’re just symptoms and not the root cause of the situation needing your attention?) Where to Start? It’s true that branding has become so complicated that …
What if there were 9 expert ways to create meaningful connections with customers? Would you put them to use? I am taking a leap of faith and assuming you would. So let’s get started right now. 9 Expert Ways to Create Meaningful Connections With Customers This list is ground zero. If you don’t have these points …
Sales teams are a vital necessity as long as theyâre used for the correct activities. Building brands isn’t one of those functions (and confusing revenue with brand building is like confusing marriage with the number of times you eat out with your spouse. They’re related but completely different metrics. Some of the most miserable marriages …
Wouldn’t it be great to have the shortlist of the critical traits of successful leaders? I thought this would be useful, so I compiled a list of qualities I see common amongst those I most admire. Not only admirable qualities but actually qualities found amongst those who have a lasting impact, enough impact to revolutionize …
I hate posts that offer a 7-day checklist. Why? Because 98% of the time, they’re written to give us some shortcut hack, rather than empowering us to think for ourselves and problem-solve intelligently. Every 7-Day Checklist I’ve Seen Overlooks This Those who look only at the numbers and lose sight of what made those numbers …
This branding masterclass slays ordinary thinking because “ordinary thinking” no longer works in business and staying ahead. (That’s not me talking. That’s the alumni who have gotten as much as a 2,333% ROI on their tuition.) Ordinary is vanilla ice cream. Extraordinary is the same vanilla ice cream, presented in a different way: with roasted …
Recently, I created a video celebrating faces in branding using the new technology of “refacing” using various gifs I found online. Faces in Branding: Do The Eyes Have It? I shared this video on LinkedIn, and thousands loved the message: “What story are your eyes telling the world about your brand and its values?” The …
The Netflix Bestseller written by the CEO of Netflix and Erin Meyer was remarkable in a number of ways. In my Fast Company column, innovation is a subject I’d written pretty extensively about which I more recently had updated here. One of the ways the new Netflix book surprised me was discovering the authors had …
What if there were 7 simple ways to master storytelling instantly? There is. When I was young, I never was never troubled wondering “How Do You Master Storytelling?” (my attention was on girls, let’s be honest). Yet as a young lad, I loved it when my mom came to me and told me a bedtime …
The power of video for business growth is unrivaled. Here’s what Gary Vaynerchuk said: “The single most important strategy in content marketing today is video. Whether itâs video on Facebook, Twitter, Snapchat, or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.” Just think, …
This is about branding only a mother could love. I know you’re awesome. Your mother knows you’re awesome. That’s part of the problem. Because it may take a little while for a complete stranger to recognize your âinherent awesomeness.â Don’t Become a Victim of Branding Only a Mother Could Love Whatever you do, donât make …
How vital is the importance of branding? Just ask Steve Griggs, one of New York City’s premier landscapers who is now a regular on Bravo’s hit TV series, Backyard Envy. Or Derek De Vette who is at the top of his game as a premier PR expert and event producer for some of the world’s top …
It’s a question Claude Silver, Chief Heart Officer at VaynerMedia (supporting the heartbeat of the 800+ employees at Gary Vaynerchuk’s agency) is asked, “Why People Matter in Business?” After all, Claude was chosen by Gary to do internally for the Vayner culture what Gary was doing out in the world. Recently, in a heart-to-heart LinkedIn …
The original title of this article was “How to Choose the Perfect Program to Grow Your Business (and Why Most Programs Fail),” but it was too long. Itâs a crazy trend: templates, cheat sheets, hacks, swipe files, and formulas are all designed to give us the keys to the kingdom of untold wealth, riches, and …
