case study

Jesse Desjardins from Sydney, Australia, and his Slideshare presentation

The Power of Words, Part 4

by davidbrier February 8, 2013 case study

They sell. They alienate. They make friends. They anger enemies. They make some homeless. They make others millionaires. That’s the power of words. “Hey moron!” Insulting. But those words did get your attention. “I love you.” Aaaaah… The most powerful language trio ever to perform on the stage called life. The Right Words Sell. A MORE>>>

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Anne Hathaway and the Oscars and Branding

The Oscars, Anne Hathaway, Prom Night Disasters and Your Brand

by davidbrier January 30, 2013 case study

There are so many awesome products out there waiting to get noticed. With so many small businesses and a dream, few ever graduate to become a true successful brand (or rise to the level of Anne Hathaway, more on that below). Yet, like so many prom dates gone wrong, it was left standing there, waiting MORE>>>

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Fancy Food Show in a box

Chocolate Makeover at the Fancy Food Show

by davidbrier January 23, 2013 case study

The Winter Fancy Food Show has been on full display this week. Per their own site, “17,000+ Winter Fancy Food Show attendees discover more than 80,000 products featuring the world’s finest foods and beverages from more than 1,300 exhibitors representing 35+ countries.” Whoa. And one of the most competitive and shameless categories is chocolate. (And MORE>>>

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The Burger That Slayed Sacred Branding Cows

Is Your Brand a Roach Motel? (Brand Failures Explained)

by davidbrier July 23, 2012 case study

“Money goes in but it never comes out….” That was uttered by Kevin “Mr. Wonderful” O’Leary from Shark Tank speaking about a pitch which had brand failure written all over it. I’ve got to say, when he’s not eschewing his “tough love” negotiations, Kevin has some very good one-liners. Is Your Brand Infested? Brand strategies MORE>>>

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Thumbnail image for Do Not View (Unless You Have a Chocolate Fix Nearby)

Do Not View (Unless You Have a Chocolate Fix Nearby)

by davidbrier May 18, 2012 case study

Chocolate can be wonderful. Really. But with all the decades of chocolate marketing, how do you attempt to rise above the noise? Only options: Add to the noise, or rise above it. There was no option, so I packed my parachute, got on my goggles and prepared myself for some serious brand elevation. That was MORE>>>

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