The 3 Worst Words in Branding and Product Launches
The 3 worst words in branding are Obscurity. Anonymity. Mediocrity. These words form what I call “The Bermuda Triangle of Branding Death” and they form the hell known as blending in. It’s as true for existing brands as it is for product launches. Your Brand Has Haters? No Problem. This is your actual problem. If …