brand strategy

Small Business Ideas and What Stops Them from Ever Taking Off

The Small Business Growth Killer

by davidbrier January 6, 2013 brand strategy

You knock yourself out to close that client. They close. You’re pumped. Yet, once the project ends, you never hear from them again. So you rinse and repeat: Close. Deliver. Sell more. Month after month. Year after year. Never gaining the traction or brand recognition you rightfully deserve. There are various possible scenarios why. But MORE>>>

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The Fiscal Cliff and Branding

Is Your Brand Set Up To Avoid Its Own Fiscal Cliff?

by davidbrier December 25, 2012 brand strategy

I was reading a good article in the Huffington Post that explains in understandable English what’s meant by the term “fiscal cliff.” It is explained this way: “This whole situation is the result of an ongoing fight in Washington over how to improve the economy (in the short term) and bring down the national debt MORE>>>

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Google on Social Media and Branding

Social Media vs. Branding: Which One’s Losing and Why?

by davidbrier October 13, 2012 brand strategy

“We’re here tonight with two world-class opponents. “In this corner is the current champion, Social Media, the reigning and defending Champion holding the professional world record for endless wins (and numerous controversial losses) standing at 6-feet-2-inches tall, weighing in at 225 pounds. The Challenger and former World Champion is Branding from the East Coast, standing MORE>>>

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The Great Divide: Why Does One Brand Win and Another Fail?

by davidbrier May 27, 2012 brand strategy

“A great brand is a necessity, not a luxury,” stated Scott Bedbury, the brand guru whose work with Nike and Starbucks is legendary. Brands need to—and must—thrive. If for no other reason than it’s the proper reward for when a brand is done well. That reward comes in the form of loyalty, sales, growth, good MORE>>>

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