Carpool Karaoke. I was one of the early ones to write about this breakout hit when it reached 800 million views on YouTube in 12 months taking a relative unknown in America who’s now become a mega-star hosting the TV gig for the Grammy and Tony Awards.
Fast forward to today and somewhere between James Corden’s Carpool Karaoke and Jerry Seinfeld’s Comedians in Cars Getting Coffee, we arrive at this brand new video where nothing is sacred and everything is fair game.
Carpool Standup and Caffeine Karaoke
Recently, social marketing strategist extraordinaire Ted Rubin and I hung out.
We hung out and talked so much, Ted’s blood sugar was dropping, fast.
So I had a choice to make: call the paramedics or go with Ted to get something to eat.
I took the food approach.
Unlike James Corden, there’s NO singing in this carpool
Thankfully, we are both so shameless in our approach to sharing that we videoed what ensued while on the way to get Ted something to eat. During the ride, we covered:
• What Ted Rubin says that makes David embarrassed to be seen in public with Ted.
• We decode The Whole Foods Brand
• We explore the concept of being frictionless with your brand
• We discuss the Zen-like dichotomy you must know to grow your brand
• We outline how and why compalcency and how it’s killing your brand
• And lastly, Ted quotes Joan Baez (and if you’re too young to know who she is, search her on YouTube).
While we aren’t comedians or Jerry Seinfeld, you risk smiling through much of this
Disclaimer: While this is SFW, viewer discretion is advised.
How can you increase your frictionlessness with your brand?
The less friction, the better your brand.
Stay tuned for Episode 2….