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Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

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Rising above the noise with David Brier

Branding Only a Mother Could Love

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Branding Only a Mother Could Love

This is about branding only a mother could love.

I know you’re awesome. Your mother knows you’re awesome. That’s part of the problem.

Because it may take a little while for a complete stranger to recognize your “inherent awesomeness.”

Branding only your mother could love

Don’t Become a Victim of Branding Only a Mother Could Love

Whatever you do, don’t make these common business and branding mistakes thinking:

  1. “We’ve spent years and tons of money and talent making this, so somebody’s going to recognize it.”
  2. “We’re better than our competitors, so we must be successful.”
  3. “Smart people will find us.”
  4. “We do good, so we deserve to succeed.”

I elaborate this point here in today’s One Minute Wednesday:

So while you may be amazing and very deserving of the greatest success available, realize this: the greatest entrepreneurs and leaders of our time are hustling more now than ever.

If they are, trust me: we better raise our game too. So if you are not pounding on everything to make tomorrow amazing, you just may be testing your mother’s love.

But know this: I still love you (even if mom’s gotten impatient with you).

Related articles:

The Marketing Lesson 19,084 Businesses Learned This Past Weekend

7-FIGURE BRANDING SECRET: Becoming a Branding Powerhouse

From Idea to $100 Million Company in 6 Years: The CEO Behind It

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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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