Brand Identity
“David Brier is brilliant with branding.” Daymond John, CEO of FUBU, branding expert, investor and star on Shark Tank.
BRAND IDENTITY gives life to a brand, whether it’s a service, a product, a city, a cultural event. There are certain principles that work, no matter which of these it is. When you understand this, you’re way ahead of the game, “Cookie cutters are for baking, not branding.”