How to (Really) Absorb Information Like a Millionaire

by davidbrier May 13, 2015 a rising above the noise exclusive

You’ve got to love those articles that talk about the first thing millionaires do in the morning, what habits they have, what they eat first, what exercises they do, what things they avoid doing, etc. What if you could learn what to read, review and study every morning just like a millionaire or a billionaire?…

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The Beautiful Things in Life

Branding the Beautiful Things in Life in 56 Seconds

by davidbrier April 19, 2015 a rising above the noise exclusive

“Elegance is refusal.” Coco Chanel Brands make a big mistake when starting out. Many brands or companies start out with a very specific offering, maybe one or two products or services. The problem arises when their brand (and its scope) outgrows their branding roots. It works like this: Eventually, the brand starts to grow. Or,…

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American Dance Institute Branding

How to Find Your Brand’s Untold Story: A Case Study

by davidbrier March 25, 2015 a rising above the noise exclusive

“The one who follows the crowd will usually go no further than the crowd. The one who walks alone is likely to find himself in places no one has ever been before.” Albert Einstein Authenticity. It’s best when it’s real. When reorienting a brand and clarifying their core reason for being, companies are too often…

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David Brier on Instagram

10 Steps to Create a Killer Brand (from Instagram)

by davidbrier March 23, 2015 a rising above the noise exclusive

OK, I was late to the party. I didn’t start an Instagram account until August if I remember correctly, maybe even as late as October. It is there I share all things branding, food, coffee and chocolate. I try to keep it inspired. Having attracted almost 6,000 followers in that time, what I post seems…

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Brand perfection and leadership

How a Global Brand Restores Its Culture in 3 Minutes

by davidbrier March 10, 2015 brand leadership

It was an innocent email I received. The email stated they’d seen my “What is Innovation” post and video on Fast Company and needed something equally inspiring for their staff. The company? The global leader in luxury skincare: La Prairie from Zurich, Switzerland, with 14 affiliates and represented in more than 90 countries worldwide. As…

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Video reveals what branding really is

New Video Reveals the Magic of Branding in 2 Minutes

by davidbrier February 25, 2015 brand leadership

For a subject like branding, I didn’t see this coming. I certainly didn’t see this going viral (though I secretly hoped it would, like anybody who buys a lottery ticket hopes their ticket is the winning one). Yet, in 23 days after being uploaded to YouTube, this video was: Featured on DesignTaxi (“Minimalist Video Offers…

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Branding and Super Bowl Sunday

How I Saved a Client (and Their Brand) $4.5 million

by davidbrier February 8, 2015 brand leadership

In the last 10 days, one client approved and aired a very smart “Super Bowl” ad and got covered by Forbes and Huffington Post. Here’s what I learned along the way and the 3 very important branding lessons every brand should know. Here’s the play-by-play: It was Sunday night, one week before the Super Bowl.…

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3 most powerful words in branding

The 3 Most Powerful Words Every Brand Needs

by davidbrier January 25, 2015 a rising above the noise exclusive

In life (as distinct from branding), the three most used and most powerful words are, “I love you.” Together, they are definitive. Unambiguous. Powerful. (These three words, like The Beatles, are most effective when united.) So what about your brand? Do clients feel that strongly about your brand? Or is it a little diluted, falling…

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NYC photographer rises above the noise

How a NYC Photographer Elevated his Brand

by davidbrier January 20, 2015 a rising above the noise exclusive

A NYC Photographer Masters Brand Elevation Erick “Hercules” Urgiles is a NY-based photographer who has worked with such diverse clients as music legend Johnny Mathis to Mercedes Benz to songwriter Jason Mraz. Breaking up his work assignments, Erick has had a fascination with gravity, more factually, defying gravity as part of a series of photos…

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Making a splash with video this year

How to End 2015 with a Splash (video): How This Water Brand Did It Right

by davidbrier December 28, 2014 brand leadership

2014 (setting 2015 up for crushing it) was a remarkable year with many milestones (last week, I sent out “My Holiday Elfie” which if you missed, you can check out here). 2015 Highlights It was a year when did an interview on me about the two types of brands (a book is being worked…

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Happy New Year 2015 Inspired by the Beatles

And in the End… Happy New Year

by davidbrier December 24, 2014 a rising above the noise exclusive

“And in the end, the love you take is equal to the love you make….” What could one do to follow “My Holiday Elfie”? The Fab Four and Abbey Road. The ultimate inspiration. Happy New Year. Abbey Road photo credit: Claudio Divizia /

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The Holiday Elfie (The Selfie Reinvented)

My Holiday “Elfie” (The Selfie Reinvented)

by davidbrier December 14, 2014 a rising above the noise exclusive

A selfie? That’s so 2014… now, it’s the Elfie. I wanted to do something a bit more personal for this year and had a shot taken in the nerve center of DBD International where so much happens. This shot captured the spirit but calling it a selfie was so… wrong. So, I decided it was…

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How to rebrand: Landmark Performance Group

The Strangest Branding Mistake to Avoid (When Tackling a $123 Billion Industry)

by davidbrier December 10, 2014 branding insight

“A smart person will give you smart answers, but a wise person will ask you smart questions.” — seen on the Web In business and in life, the one who asks the smarter question wins. Whether you’re assessing a product pitch on Shark Tank, reviewing an investment opportunity with Warren Buffett, reinventing an old classic…

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Video Confessions by David Brier

4 Videos That Changed My Life

by davidbrier November 26, 2014 brand leadership

“I dream for a living. Once a month the sky falls on my head, I come to, and I see another movie I want to make.” Steven Spielberg This year has been dramatic. I’ll explain. Video Confessions I am by trade and practice a branding professional, specializing in the design and strategy side of the…

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Kim Kardashian's Bust Brands Itself

The Naked Truth: The Branding Lesson Kim Kardashian Didn’t Learn

by davidbrier November 16, 2014 brand strategy

Kim Kardashian. Her name alone conjures up images of very inflated portions of the female anatomy, something that became yet one more Internet phenomena recently with the PAPER magazine and Kim’s nudity. Kim, Leaving Something to the Imagination is an Art I am all for playing with the imagination of the shopper. But it takes…

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The Tool You're Brand Must out into use right now

A Most Powerful Tool Your Brand Might Not Be Using

by davidbrier November 11, 2014 design inspiration

Your best branding tool might be staring you in the face, and if it’s not, it’s costing you (big time) business, sales and phenomenal growth. There is one tool in your brand’s arsenal that will work harder, last longer and be seen more than any other component in your brand’s history and evolution. It’s one…

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Great ideas start in the bathroom

The Best Sign to Post on Your Business’ Bathroom Wall

by davidbrier November 9, 2014 humor

“Storytelling is the game. It’s what we all do. It’s why Nike is Nike, it’s why Apple is Apple, it’s why Walt Disney built Disney World and it’s why Vince McMahon makes a billion dollars.” Gary Vaynerchuk, VaynerMedia Thinking of best business practices, the original title for this post was “How to Effectively Wash Away…

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Vaynerchuk: The Champ or the Challenger?

Why I was Chosen Instead of Gary Vaynerchuk [Video Proof]

by davidbrier October 28, 2014 brand leadership

For those unfamiliar, Gary Vaynerchuk is a New York Times best-selling author, a serial entrepreneur and a wonderfully entertaining, insightful and expletive-infused public speaker. If that weren’t enough, he said this: “All your ideas may be solid or even good… But you have to actually EXECUTE on them for them to matter.” If that weren’t…

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Branding and Package Design That Goes Viral

This Last Step That Helps Brands Go Insanely Viral

by davidbrier October 12, 2014 case study

“90% of branding that is not effective suffers from one of three problems, and nearly 100% of brands miss this last step of branding.” Very simply, brands should, and deserve to, grow. Going Viral in Real Life: A 300% Jump in Sales is Hard to Ignore I first noticed a pattern when I’d completed the…

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Chocolate, premarital sex, and pregnancy

Anatomy of a Winning Package Design

by davidbrier September 25, 2014 package design

“Don’t wreck a sublime chocolate experience by feeling guilty. Chocolate isn’t like premarital sex. It will not make you pregnant. And it always feels good.” ― Lora Brody “In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from…

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Creating a buzz with the words your brand uses

The Power of Words, Part 14: Legalizing Marinara

by davidbrier September 21, 2014 power of words

If you appreciate words as a tool, or write, or use the language in any way to deliver a stronger, more memorable message, keep reading. Legalize Marinara While much is written per day, few blocks of text thrill the reader or succeed in generating a real buzz. Candidly, most are boring crap, resulting in my…

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How to brand water revealed

Revival of the Fittest (Brand New Video)

by davidbrier September 16, 2014 a rising above the noise exclusive

“My attitude is that if you push me towards something that you think is a weakness, then I will turn that perceived weakness into a strength.” Michael Jordan Athletes are survivors. They tend to be the fittest. But how do you speak to them? That was the challenge I was faced with…. This dictated the…

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9/11 New York City Tribute

A Breathtaking Short Video on 9/11 Honors New Yorkers

by davidbrier September 11, 2014 a rising above the noise exclusive

It’s called “Breathe.” A new short video by Gary Ravenscroft. Growing up in New York City (Brooklyn, then Queens, then Long Island and Finally Manhattan), there is one quality I associate with NYC: Resilience. That “we-won’t take-sh*t-from-anyone” attitude which is a great quality [for anyone who’s in your corner] to have). It was this quality…

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Design and Branding is Like Underwear

How Good Design is Like Underwear: It Supports Without Constricting

by davidbrier August 31, 2014 branding insight

Finally, a video (shown below) that answers that age-old question, “How is Design Like Underwear?” Good design and branding (as well as social media and user experiences) do their job best when they fulfill their roles without calling attention to themselves, just like good underwear. Not Too Tight. Not Too Loose. Answer these questions: Ever…

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The Burger That Slayed Sacred Branding Cows

Is Your Brand a Roach Motel? (Brand Failures Explained)

by davidbrier August 18, 2014 case study

“Money goes in but it never comes out….” That was uttered by Kevin “Mr. Wonderful” O’Leary from Shark Tank speaking about a pitch which had brand failure written all over it. I’ve got to say, when he’s not eschewing his “tough love” negotiations, Kevin has some very good one-liners. Is Your Brand Infested? Brand strategies…

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