Vaynerchuk: The Champ or the Challenger?

Why I was Chosen Instead of Gary Vaynerchuk [Video Proof]

by davidbrier October 28, 2014 brand leadership

For those unfamiliar, Gary Vaynerchuk is a New York Times best-selling author, a serial entrepreneur and a wonderfully entertaining, insightful and expletive-infused public speaker. If that weren’t enough, he said this: “All your ideas may be solid or even good… But you have to actually EXECUTE on them for them to matter.” If that weren’t […]

Read the full article →
Branding and Package Design That Goes Viral

This Last Step That Helps Brands Go Insanely Viral

by davidbrier October 12, 2014 case study

“90% of branding that is not effective suffers from one of three problems, and nearly 100% of brands miss this last step of branding.” Very simply, brands should, and deserve to, grow. Going Viral in Real Life: A 300% Jump in Sales is Hard to Ignore I first noticed a pattern when I’d completed the […]

Read the full article →
Chocolate, premarital sex, and pregnancy

Anatomy of a Winning Package Design

by davidbrier September 25, 2014 package design

“Don’t wreck a sublime chocolate experience by feeling guilty. Chocolate isn’t like premarital sex. It will not make you pregnant. And it always feels good.” ― Lora Brody “In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from […]

Read the full article →
Creating a buzz with the words your brand uses

The Power of Words, Part 14: Legalizing Marinara

by davidbrier September 21, 2014 power of words

If you appreciate words as a tool, or write, or use the language in any way to deliver a stronger, more memorable message, keep reading. Legalize Marinara While much is written per day, few blocks of text thrill the reader or succeed in generating a real buzz. Candidly, most are boring crap, resulting in my […]

Read the full article →
How to brand water revealed

Revival of the Fittest (Brand New Video)

by davidbrier September 16, 2014 a rising above the noise exclusive

“My attitude is that if you push me towards something that you think is a weakness, then I will turn that perceived weakness into a strength.” Michael Jordan Athletes are survivors. They tend to be the fittest. But how do you speak to them? That was the challenge I was faced with…. This dictated the […]

Read the full article →
9/11 New York City Tribute

A Breathtaking Short Video on 9/11 Honors New Yorkers

by davidbrier September 11, 2014 a rising above the noise exclusive

It’s called “Breathe.” A new short video by Gary Ravenscroft. Growing up in New York City (Brooklyn, then Queens, then Long Island and Finally Manhattan), there is one quality I associate with NYC: Resilience. That “we-won’t take-sh*t-from-anyone” attitude which is a great quality [for anyone who's in your corner] to have). It was this quality […]

Read the full article →
Design and Branding is Like Underwear

How Good Design is Like Underwear: It Supports Without Constricting

by davidbrier August 31, 2014 branding insight

Finally, a video (shown below) that answers that age-old question, “How is Design Like Underwear?” Good design and branding (as well as social media and user experiences) do their job best when they fulfill their roles without calling attention to themselves, just like good underwear. Not Too Tight. Not Too Loose. Answer these questions: Ever […]

Read the full article →
The Burger That Slayed Sacred Branding Cows

Is Your Brand a Roach Motel? (Brand Failures Explained)

by davidbrier August 18, 2014 case study

“Money goes in but it never comes out….” That was uttered by Kevin “Mr. Wonderful” O’Leary from Shark Tank speaking about a pitch which had brand failure written all over it. I’ve got to say, when he’s not eschewing his “tough love” negotiations, Kevin has some very good one-liners. Is Your Brand Infested? Brand strategies […]

Read the full article →
Robin Williams, in honor of

The Power of Words: Robin Williams R.I.P.

by davidbrier August 17, 2014 power of words

“No matter what people tell you, words and ideas can change the world.” Robin Williams Robin Williams was a master of the spoken word, taking unlikely words/meanings/concepts and pairing them together to unleash new views and ideas to inspire and amuse us all. With his recent passing, I was, like many, shocked by his sudden […]

Read the full article →
brand strategy, it's a beautiful thing

Which of These 9 Misfires is Holding Your Brand Down?

by davidbrier August 10, 2014 branding insight

Sir Richard Branson is someone who knows a thing or two about elevating a brand and rising above the noise. In his own words, he wrote, “The key to generating loyalty and rising above the general noise seems to be all about creating an authentic voice.” Brand Elevation and Rising Above the Noise There are […]

Read the full article →
Typography, sexy, provocative, viral

The Power of Words: Part 12 (Two Amazing Videos)

by davidbrier August 1, 2014 power of words

When did Typography Get Sexy? Who would watch a paper-letter animation video about the history of fonts and typography? Well, over 840,000 people. Not only that, over 17,990 viewers “liked” it. It’s the product of a talented young designer from Canada named Ben Barrett-Forrest. The video is made up of: 291 Paper Letters 2,454 Photographs, […]

Read the full article →
Athlete Marketing and Branding

How to (Finally) Capture Your Customer’s Attention

by davidbrier July 30, 2014 case study

“If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.” David Ogilvy, the Father of Advertising ___________________________________ If you’ve ever sought out how to get your customer’s attention only to have the […]

Read the full article →
Thumbnail image for What Helped This Napa Valley Rebel Break Tradition (and Triple Sales)?

What Helped This Napa Valley Rebel Break Tradition (and Triple Sales)?

by davidbrier July 22, 2014 start ups that won

To adhere to convention or to boldly go against tradition? That was the question facing this Napa Valley startup. Since their rebrand two years ago, Botanical Bakery has seen sales triple each year. That’s 3Xing of sales the first year after the rebrand and 3Xing that again the second year. Whoa. That killer sales trend is […]

Read the full article →

You’re Killing Me With Cliches [Music Video]

by davidbrier July 16, 2014 humor

Improvised and sung from the heart, this video will change how you see the world and how it sees you. I’d seen one too many people I care about victimized by mind-numbing cliches, tired taglines and empty pitches. After all, how many had to be hurt before anyone did something? Too many. It Wasn’t the […]

Read the full article →
Brand Transformation

9 Simple Ideas to Dramatically Transform Your Brand

by davidbrier July 10, 2014 Seen on Slideshare

Steve Jobs said, “A small team of A+ players can run circles around a giant team of B and C players.” The same is true of ideas: “A few A+ ideas can run circles around a giant team of B and C ideas.” How many B and C ideas are promoted daily? Per one report, […]

Read the full article →
Sometimes you have to grow a pear when branding

Coffee Buzz and Chocolate Gone Wild (and Why Real Men Don’t Drink Decaf)

by davidbrier June 29, 2014 design inspiration

It’s been said, “There are four basic food groups: milk chocolate, dark chocolate, really dark chocolate, and chocolate truffles.” Gulping Down the Entire History of the World? New York Times’ bestselling author Sarah Vowell wrote, “Just the other day, I was in my neighborhood Starbucks, waiting for the post office to open. I was enjoying […]

Read the full article →
Apple WWDC and the product they won't be talking about this year

The One Product Apple Won’t Unveil at This Week’s WWDC

by davidbrier June 3, 2014 humor

It’s Apple’s annual World Wide Developers Conference. So when I heard a new language was being introduced, I had high hopes. I figured it was divine intervention. But those hopes were short-lived. It seems this year’s focus is on software, not hardware. Did This Apple Fall That Far from the Tree? Adam and Eve aside, […]

Read the full article →
Branding and Naming

Hello, My Name is… (You Really Won’t Believe What I Texted at 4:17am)

by davidbrier June 1, 2014 brand strategy

Seth Godin on naming: “Innovation involves making something that hasn’t been made before, and one way to signal that you’re doing something new is to give it a new name. But often, the new name gets in the way of people experiencing what you have to offer.” The other night, a friend (a fellow music […]

Read the full article →
The Lucky Brand free eBook

“Do I feel lucky? Well, do ya, punk?”

by davidbrier May 17, 2014 a rising above the noise exclusive

“I know what you’re thinking. ‘Did he fire six shots or only five?’ Well, to tell you the truth, in all this excitement, I kind of lost track myself. But being as this is a .44 Magnum, the most powerful handgun in the world, and would blow your head clean off, you’ve got to ask […]

Read the full article →
Branding Nike Style

27 Years at Nike: “What I Learned about Branding”

by davidbrier May 6, 2014 case study

“Our job is to wake up the consumers. If we become predictable, that’s not waking them up.” Phil Knight, Nike founder How much of an advantage would working at Nike give you in future endeavors? How much more insight to grow a brand? Or create the next great startup? Over a more-than-25 year career at […]

Read the full article →
My selfie is different than Ellen DeGeners' on Oscar night

The Inadvertent Selfie

by davidbrier April 27, 2014 humor

Let me state this for the record: This selfie was not planned. Let me also state for the record: I do not smoke nor do I ride a motorbike. But I do do my own stunts. Comparing this to Ellen DeGeneres’ Oscar selfie (an inevitable comparison that many will make), my selfie has no Hollywood […]

Read the full article →
Mexican Coke for Sale: A Study in Simple Brilliance

The Power of Words: Part 11 (Mexican Coke)

by davidbrier April 24, 2014 power of words

When they said, “See the guy in the back,” I wondered what the hell I had just gotten myself into…. A Little Coke Goes a Long Way Minding my own business, I was innocently walking down the street yesterday morning when I saw the above sign. I immediately popped out my iPhone and shot this […]

Read the full article →
Mad Men Finale Tells It Like It Is

At 1:53, this Mad Men star says what every client should know before hiring a branding expert

by davidbrier April 11, 2014 What is Branding

At 1:59, Peggy Olson of Mad Men rewrote the game: “If you can’t tell the difference between which part’s the idea and which part’s the execution of the idea, you’re of no use to me.” While Mad Men, in its final season, is keeping fans on the edge of their seats, no character has seen […]

Read the full article →
Slideshare awards David Brier another Top Presentation of the Day!

Branding is Like Teenage Sex (a @Slideshare Exclusive), Part II

by davidbrier March 25, 2014 Seen on Slideshare

Witness the emotional meltdown this guy experienced after witnessing this latest Slideshare presentation. The response on Slideshare and the Twitterverse to this newest post has been incredibly wild, going from “gross headline” to “best title of the year.” In just 24 hours, over 6,000 people gobbled up this newest presentation tweeting all variety of comments […]

Read the full article →