Mad Men Finale Tells It Like It Is

At 1:53, this Mad Men star says what every client should know before hiring a branding expert

by davidbrier April 11, 2014 What is Branding

At 1:59, Peggy Olson of Mad Men rewrote the game: “If you can’t tell the difference between which part’s the idea and which part’s the execution of the idea, you’re of no use to me.” While Mad Men, in its final season, is keeping fans on the edge of their seats, no character has seen MORE>>>

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Slideshare awards David Brier another Top Presentation of the Day!

Branding is Like Teenage Sex (a @Slideshare Exclusive), Part II

by davidbrier March 25, 2014 Seen on Slideshare

Witness the emotional meltdown this guy experienced after witnessing this latest Slideshare presentation. The response on Slideshare and the Twitterverse to this newest post has been incredibly wild, going from “gross headline” to “best title of the year.” In just 24 hours, over 6,000 people gobbled up this newest presentation tweeting all variety of comments MORE>>>

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Teenage sex and the brand within

6 Ways Branding is Like Teenage Sex (a Slideshare Exclusive)

by davidbrier March 23, 2014 Seen on Slideshare

Some periods of life are better than others. As good as Hollywood makes teenage life look, those of us who survived it know that it’s hyped up much more than it actually is. So, in light of that, I created this new Slideshare presentation on branding from the viewpoint of someone who’s been there and MORE>>>

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Copyblogger, the Rock Star

Dear Copyblogger, This One’s For You

by davidbrier March 12, 2014 design inspiration

Through bloodshot and bleary eyes, he muttered, “Whoa dude. This is g-o-o-d stuff…” I’ll explain. We’re Just a Rock ‘n Roll Brand Being a subscriber to Copyblogger, I look forward to the articles they publish which are often insightful and thought-provoking. I am (and have been) a fan of Demian Farnworth since before he became MORE>>>

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Botanical Bakery video and YouTube insight

How Did This Rebranding Catapult Sales 900% in 24 Months?

by davidbrier March 10, 2014 brand leadership

“My doctor told me I had to stop throwing intimate dinners for four unless there are three other people.” Orson Welles “Cookie cutters are for baking, not branding.” Yours truly Food’s About Passion. So is Branding. In the below video, I unveil how I took a small company in Napa Valley producing a “traditional product” MORE>>>

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The Oscars and the brand

The Oscars: Timing, Branding and The YouTube Star

by davidbrier March 2, 2014 a rising above the noise exclusive

The Oscars is a fascinating study in branding. It is highly viewed worldwide (somewhere between 42 million viewers and 1 billion viewers, depending on who you listen to). Highly criticized (put under the microscope like few annual TV events). And highly leveraged by brands everywhere (one report put the gift bag that each attendee receives MORE>>>

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Coffee Thumbnails

3 Details Every Brand Must Apply to (Finally) Get Noticed

by davidbrier February 17, 2014 brand leadership

Found those words on the Internet this morning. How w-i-d-e is the gap between hard-won expertise vs. the hype-driven tactic-du-jour we each read about each and every day? It’s often not fully appreciated until it’s too late with a lot of money lost. Man… the pain and “wisdom scars” some CEOs and entrepreneurs carry around MORE>>>

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YouTUbe video on Typography shows the power of words

The Power of Words, Part 10 (After This Video, You May Never See Words The Same Again)

by davidbrier February 13, 2014 power of words

At 40 seconds, you’ll never see this word the same way again. At 1:21, you’ll see a lodge like you’ve never seen one before (without ever seeing a picture of the lodge). At 1:45, you’ll watch a word say more in one second than an entire wing of the Library of Congress. And the last MORE>>>

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Don't judge a man )or a farmer) by the size of his nuts

The Power of Words: Part 9 (When Size Does Matter)

by davidbrier February 9, 2014 power of words

(This is the 9th installment in celebration of the power of words and language. To see the whole series, links are at the bottom of this article.) I stopped in my tracks. I. Couldn’t. Move. Of all places, it happened in my local health food store. I saw a package and, being an avid package MORE>>>

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The Best one-liner in the Super Bowl?

Super Bowl Ads: The Best One-liner of the Game?

by davidbrier February 3, 2014 strategy

Was this the best one-liner of the night? Last week, I was quoted in Forbes.com answering, “Is a Super Bowl ad really worth $4 million?” (Here is the full article.) But Sunday night something unexpected occurred: An “uncool” brand suddenly made a statement that made us laugh and take notice raising the question, “Did an MORE>>>

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Facebook's insane ads and what I did about it

What Facebook’s Stupid (and Irresistible) Ads Made Me Do

by davidbrier January 26, 2014 a rising above the noise exclusive

Ever notice Facebook’s impossible-to-ignore (yet often reminiscent of snake oil) ads seen on the right-hand side of your news feed? You know, the ones that promote everything from weight loss to growing your hair to thinning your waist to finding the perfect mate to making tens of thousands every month without ever leaving your bed? MORE>>>

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Thumbnail image for Short But Powerful (Like Some of My Closest Friends)

Short But Powerful (Like Some of My Closest Friends)

by davidbrier January 20, 2014 seen on fast company

Think of this as the Danny DeVito of blog posts (aka short but powerful). Friday of last week, Fast Company featured my newest Venn Diagrams of why we love certain brands (and why we hate others). If you haven’t read that article, this excerpt explains how it is meant to be used: Above we see MORE>>>

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How businesses will succeed

The Lesson in Economics That 80,000 Businesses Never Learned*

by davidbrier January 8, 2014 brand leadership

* Per one report, during the Startup Awards, the Department of Trade and Industry (DTI) shared the statistic of approximately 80,000 business startups failing annually. The Currency of Branding “Is it necessary?” is a question often asked when creating or improving anything in business. When innovating or challenging the status quo, it’s important to know MORE>>>

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Best Slideshare presentation of 2014

Slideshare’s Best Business Presentation of 2014?

by davidbrier December 31, 2013 inspiration

The audacity! The presumption of greatness! And it’s still the last day of 2013…. If you innovate, this new presentation is for you. If you do anything creative in business or life, this is for you. If you stray from the well-worn paths of predictable mediocrity, this is for you. A Blaze of Slideshare Glory MORE>>>

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Star Trek, Captain Kirk, and Branding

I Know I’ve Felt Like This as a Consumer and Hated It. (So Did Captain Kirk.)

by davidbrier December 22, 2013 power pitches

You don’t have be Captain James T. Kirk or Jean-Luc Picard to know this: companies on Earth using lazy branding, tired cliches and meaningless language are locked into the exact three coordinates that transport one and all to the Bermuda Triangle of Dead Brands, where you disappear without a trace. Business owners, CEOs and marketing MORE>>>

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YouTube and Revealing the Great Agency Hoax

In 2 Minutes and 33 Seconds, This Video Reveals What No Design Firm Will Ever Share With Its Clients

by davidbrier December 17, 2013 brand leadership

Honestly, you as a client deserve better. Too many good companies waste money or worse —  they fail — for a simple reason. (And too many potentially great companies get stuck for a very stupid reason shown below.) The video below shows you why. Press play to learn: At 31 seconds, what no design firm MORE>>>

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YouTube channel update and David Brier

My YouTube 2013 Rewind: From Innovation to Becoming a Grandpa

by davidbrier December 10, 2013 a rising above the noise exclusive

2013 was the year of videos. From Miley Cyrus’ Wrecking Ball to the viral “Girls Don’t Poop” PooPourri video (which has exceeded 20 million views), it’s the video that speaks loud and clear to today’s culture. Beyond the usual suspects you’ll find on YouTube’s annual Rewind, I compiled our own video highlights featuring: Becoming a grandpa MORE>>>

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What is killing your brand? Finally the answers you want.

What’s Killing Your Brand? Live Q&A Session, Dec 4th

by davidbrier November 27, 2013 a rising above the noise exclusive

(If you’re in a rush, just scroll down and watch the video below.) It’s that time of the year to give thanks and to give back. Who Is This For? Frankly it’s painful to see superior companies and their brands outperformed by inferior products and services that simply have better branding and marketing. Obviously if MORE>>>

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The Power of Words, Part 8

The Power of Words, Part 8 (Taking Them for Granted)

by davidbrier November 13, 2013 power of words

This series started out about a year ago, from one video that inspired me intensely. Words to me are like ingredients in a recipe. In the hands of a master chef, ordinary food becomes a masterpiece of deliciousness than in the hands of someone less skilled. I continued finding more and more examples using words MORE>>>

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Social Media and one's pickle

Social Media Simplified: Exposing One’s Pickle

by davidbrier November 9, 2013 Seen on Slideshare

I ran into an amusing little checklist of the top social media channels. It was a handwritten checklist on a whiteboard. Brilliant. It nailed what each channel is known for and its use and value. You Better Nail This Before Social Media This inspired me to delve in a bit more for those who lose MORE>>>

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Blake Shelton on the Voice

“Too Much Icing, Not Enough Cake” (The Voice’s Blake Shelton on Logo Design)

by davidbrier October 28, 2013 inspiration

An Oklahoma country star offering logo design advice? I didn’t think it was possible either. Logo design has become a diluted exercise that’s become dumbed down to choosing somebody’s idea of the font-du-jour and choosing a design direction based on a path of least resistance, commonly in response to a “marketing committee” so it’s not MORE>>>

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Steve Jobs Apple

The Commercials Apple Should be Making Today (video)

by davidbrier October 19, 2013 brand leadership

Two years ago, we said goodbye to Steve Jobs, the rebel, the genius, the one crazy enough to think he could change the world (and did). Tim Cook, this is the future speaking. So listen up. (Business owners and CEOs, what follows is a vital lesson for us each to be reminded of.) Remember when MORE>>>

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David Brier_what is branding and Package Design

Breaking Open the Branding Vault: The David Brier Videos

by davidbrier October 14, 2013 package design

Dancing alone sucks. It’s the same reason sticking to old, unworkable branding strategies and tactics suck: it’s lonely and unrewarding. In business, there’s one additional side effect: it’s highly unprofitable. Celebrated author Seth Godin wrote, “Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.” And as MORE>>>

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Package Design and Brand Identity

Go Big or Go Home: How One Product Launch Nailed It

by davidbrier October 6, 2013 case study

The room was dimly lit, the air thick with tension. The CEO put down his coffee. Slowly. Deliberately. His eyes never leaving his cup. “Will this strategy guarantee us a prosperous future, diluting the strength of our competitors?” “No. This strategy will simply do one thing: guarantee you have any future at all.” That’s exactly MORE>>>

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Baby Boomers: Showing them the respect they deserve

Every 7 Seconds: Knowing Your Customer

by davidbrier October 2, 2013 brand development

How Well Does Your Brand Know Its Customer? During the baby boomer years (1946-1964), 75.8 million Americans were born (in 1957 alone, 4.3 million babies were born — very busy times ). The result today, according to various reports, is that 10,000 baby boomers are retiring every day for the next 20 years or so MORE>>>

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