The Top 5 Points for the Perfect Content Marketing Plan
Why did businesses search the topic “content marketing plan” over 673,000 times in 2021? Because the landscape has changed, the world has become a buyer’s market. The internet has given buyers unprecedented power. They can learn everything they need to know about your product without even talking to you. They can read reviews, compare prices, …
WHEN TO REBRAND? 5 important questions to ask when taking the leap.
Knowing when to rebrand, and then doing it, is a big decision — one that should not be taken lightly. Because of one very simple fact: no audience, customer, or prospect wants “more of the same please.” As a result, every business that knows its business knows it’s in the job of introducing something disruptive …
Not Joe Rogan? How to Create a Podcast Brand People Actually Want to Listen To
We can’t all be Joe Rogan. And creating a podcast that people actually want to listen to can be difficult. You need to find the right topic, have solid content, come up with a catchy title, and design a brand that successfully stands out. “When done right, podcasts are an incredible tool for establishing long-term …
Is This the Worst Rebrand Decision in Sports History?
Warning: This may be the worst rebrand on the world stage of sports. Under the best of circumstances, a rebrand takes a lot of attention, a lot of impartiality, a lot of ingenuity and a lot of saying “No” to uninformed, short-sighted or simply dumb input or conclusions. In the first few days of February …
David Brier Exposed: My Top 10 LinkedIn Bloopers of 2021
OK, I’m not perfect (and neither is LinkedIn) and I don’t pretend to be. While 2021 has been a record year: There’s something much more relevant right now. The need for us all to laugh a bit more. More Raw Than a Downtown Sushi Bar Keeping It Reel In the business world, especially on LinkedIn, …
A Brand Expert To Avoid and I’m Going to Tell You Precisely Why
It’s vital when you hear “brand expert” to know how to tell the real from the charlatan. Unfortunately, the term “expert” is commonly a self-proclaimed status with little evidence to back it up. So how do you tell? The Title “Brand Expert” Isn’t a Fact. It’s Someone’s Conclusion. I was reading an article in a …
The 3 Worst Branding Mistakes To Avoid as an Entrepreneur (New Video)
I finally was able to collect 3 of the worst branding mistakes I see entrepreneurs make in this brand new video. And these 3 tips are short and powerful, kind of like Danny DeVito but without the neck strain. Like many entrepreneurs who started their own companies, I’ve had to wear multiple hats. One of …
The Daymond John Interview: The 3 Keys to Branding Success
When it comes to building a business, it all comes down to knowing and mastering many things, one of those is understanding one’s market and being able to achieve branding success. You’ve certainly heard of Daymond John. As the founder and CEO of FUBU, his clothing company that’s generated $6 billion in sales, Daymond didn’t …
NEW VIDEO PLAYLIST: Why Do Millionaires Love to Discuss Branding with Me?
I am excited to announce my new video series on YouTube that answers the question, “Why do millionaires love to pick my brain?” I’ve been fortunate to help clients generate in excess of $4 billion in sales and revenue, and by the end of this year, it’s likely to exceed $6 billion. Hence a playlist …
How This Entrepreneur Became a Millionaire By Building A Massive, Global Tribe
An entrepreneur became a millionaire by building a tribe? Yes, it’s true. At age 28, Tony Whatley started his first side business while working a full-time career. Within two years, he was earning more than his salary. At age 34, he sold that business and became a multi-millionaire. Since then, he started other companies. Now …
How To Create a Powerful Brand Strategy (in Less Than 10 Minutes)
You’re not going to believe this, but you can’t just sell people on your product anymore. It’s not enough. It requires a powerful brand strategy based on something brand new. I explain below. People are smarter than ever before and they know when something is a scam, a gimmick, or some pitch. People need to …
The 4-step Storytelling Secret to Build Suspense (and a Brand) Like Steve Jobs
What if you could know the storytelling secret Steve Jobs used to help build Apple and make his presentations must-see events? Now you can. “The most powerful person in the world is the storyteller.” Steve Jobs “There is a distinct difference between ‘suspense’ and ‘surprise,’ and yet many pictures continually confuse the two.” Alfred Hitchcock BRANDS …
The Amazing Power of Client Testimonials (and How to Get Them)
Client testimonials do for your business what exercise and diet do for your body: they tighten up the loose and jiggly parts replacing “brand flab” with “brand muscle” and tone. The result? People see you and your brand in a whole new light asking questions like: “Have you lost some weight?” “Working out?” “Are you …
How I Grew A Luxury Brand into a Multi-million Company During the Pandemic
This is how I took a startup during the pandemic (a luxury brand in the adventure vehicle space), from zero to $4 million in revenue without even launching. How did I leverage the human need for freedom and turn it on its head with a launch right at the start of the pandemic in March …
Daymond John: The Entrepreneur’s Greatest Asset Isn’t What You Think
Personal branding didn’t start with social media or the advent of the Internet. It started with people. And stories. And the desire to be taken on a journey. It’s something Daymond John knows very well (being a Brooklyn/Queens kid like me) long before FUBU and Shark Tank were part of his life. Daymond grew up …
3 Branding Strategies for Those Who Want To Come Out Of This Crazy Time Alive
Branding strategies are talked about a lot. But it takes more than catchy observations and “marketing one-liners” to build a real brand for real people with real results. So, let’s get into something completely different… 3 Proven Branding Strategies That Will Immunize You Against Unpredictable Chaos I was asked to put together a powerful video …
The Best Rebrands? 4 Tech Companies That Got It Right
The best rebrands share one common trait: They disrupt: 10% of companies grow by more than 50% Only 2% of companies double their growth every year 99.9% are not profitable or growing With what I talk about here, you don’t have to be one of them anymore And when it comes to technology branding, it’s …
Why Do These 11 Powerful Rebrands Attract More New Customers?
How do I determine when a makeover will become one of the few powerful rebrands to attract more new customers? It has to do with one factor: Will the new brand actually exceed expectations of the current landscape my client is competing in and does it differentiate my client in their marketplace? This uncovers two of the most …
Is Branding Dead? 6 Videos Reveal a Very Different Story
“Is Branding Dead?” is a question entrepreneurs and CEOs all wonder about. Instead, they routinely ask, “What about personal branding?” or “Isn’t social media the answer to everything” or…? Very easy and common holes to fall into unless you understand the following: In a recent discussion with entrepreneurs around the world, I stated, “Branding as …
A CEO Talks about Why Branding Matters If You Want To Grow
A brand is a considerable investment for any company, and one question every CEO wonders is why branding matters. This is the story of a brilliant company based in Australia. A company known for its ability to use technology to simplify the complex. When owner, Mikel Lindsaar, saw what small to medium-size companies had available …
7 Easily Missed Danger Signs of a Brand (and What To Do Instead)
Every business owner knows there are warning signals and danger signs of a brand. But which ones are vital to address first? (And which ones should you ignore, knowing they’re just symptoms and not the root cause of the situation needing your attention?) Where to Start? It’s true that branding has become so complicated that …
Are You Ready to Build Authority on the Clubhouse App?
By now, you’ve likely heard about the Clubhouse app, that invite-only, live audio, real-time, non-recorded, come-as-you-are platform that amassing a lot of attention. As mentioned on AppAnnie, they shared this amazing statistic and data: Plus, AppAnnie shared these stats: As of February 1, it had over 3.5 million global downloads and 8.1 million by Feb …
9 Expert Ways to Create Meaningful Connections With Customers
What if there were 9 expert ways to create meaningful connections with customers? Would you put them to use? I am taking a leap of faith and assuming you would. So let’s get started right now. 9 Expert Ways to Create Meaningful Connections With Customers This list is ground zero. If you don’t have these points …
Sales Teams Aren’t Great at Branding. Here’s How to Fix That.
Sales teams are a vital necessity as long as they’re used for the correct activities. Building brands isn’t one of those functions (and confusing revenue with brand building is like confusing marriage with the number of times you eat out with your spouse. They’re related but completely different metrics. Some of the most miserable marriages …