Branding and Brand Strategy for Growing Companies
Branding for Restless Companies and Driven Entrepreneurs
Welcome to the future of branding. Branding is no longer just about selling, it’s about resonating. Recently, CEO Magazine introduced a critical conversation and published “Words of Wisdom from the World’s Greatest Branding Experts,” with quotes from 20 remarkable entrepreneurs and thought leaders, including Gary Vaynerchuk, Warren Buffet, Richard Branson, Jeff Bezos, and Elon Musk. …
As someone who has spent years studying (and working with) some of the best entrepreneurs and their businesses, I can tell you there is no one-size-fits-all approach to success. As a practitioner in the transformative power of entrepreneurship, I am often stunned at how the best entrepreneurs create ground-breaking innovations and disrupt entire industries. In …
An entrepreneurial powerhouse and acclaimed artist, the Taylor Swift Brand is driven by 33-year-old Taylor Swift, an entrepreneur and artist approaching an estimated net worth of a staggering billion dollars, doesn’t just have a brand — she is the brand. And check this out: Taylor is the second richest self-made woman in music. An elusive …
I wanted to share the most powerful brand strategy I know. I call it EYEBALL HIJACKING. As businesses, we must stand out from the crowd and become impossible to ignore. My Most Powerful Brand Strategy: Eyeball Hijacking We must hijack eyeballs and differentiate ourselves from competitors. Because the most memorable brands challenge old ideas. Sure, …
Elon Musk. Independent. Wealthy. Innovative. Welcome to the high-stakes world of branding – a world that’s as unpredictable as Wall Street on Monday morning yet as ripe for disruption as the dawn of e-commerce. But you, you’re not just any player. You’re a trailblazer, an Elon Musk in a world of old-school industrialists. A Mr. …
Businesses today are asking the wrong questions to master storytelling. Business today must know how to frame their conversations. Otherwise, people still look at the world through the same lens and come to the same old conclusions. Having the wrong conversations about their roles and brands costs businesses relevance, sustainability, and customers. Businesses today must …
And lastly, to close out the carousel was this final piece which paid respect to the overall campaign: So it comes down to this: How bold, shameless, unapologetic, and joyously creative can you be with your brand? I hope this has given you some ideas. WHENEVER YOU’RE READY, HERE ARE 4 WAYS I CAN HELP …
A few weeks ago, I wrote about Xcitium, an incredible cybersecurity industry rebrand, in an article: In 1936, Alan Turing, the father of computing, wrote a paper largely ignored by the cybersecurity industry (while being embraced by the perpetrators of malware and ransomware, a multi-billion dollar industry). Fact: In 2021 alone, 66% of organizations globally were …
I recently spoke with Matt George, an executive coach providing Leadership Education at Harvard to CEOs of Fortune 500 companies. He’s someone who’s raised tens of millions of dollars for a non-profit he ran for 30 years. Matt is a rare breed who unites empathy and compassion with hungry entrepreneurialism. In our discussion, one thing …
Don Draper’s pitch for Kodak’s slide projector, “The Wheel,” is considered by many to be the best pitch in advertising history. Kodak executives had decided to call their invention “The Wheel,” a move Draper considered a major misstep. In the hit television show “Mad Men” set in the ’60s in an era when cigarette smoke …
There’s a problem in branding today, and the #1 reason why small businesses fail: a lack of understanding the difference between branding and marketing and their actual relationship to sales. Ask Gary Vaynerchuk and he’ll tell you: “The difference between branding and sales is simple. Are you trying to convert or are you trying to …
Whatever happened to the best ads for companies? Remember ads like “Got milk?” or “Plop, plop. Fizz, fizz. Oh, what a relief it is.” for Alka Seltzer? Or the timeless and always welcome “Just do it” ads for Nike or Apple’s “I’m a Mac. I’m a PC.” campaign? When did the best ads take a …
Storytelling gets a bad name. People in finance and accounting give it an even worse name. Why? Too often, they lack the three most valuable skills in business: The Wolf of Wall Street showed the darkest side of this. More commonly, talking with a finance person is a dreadfully long-winded conversation that’s stiffer than a …
To hear some CEOs, one might think there were no different types of brands. Nothing could be further from the truth. Recently, I outlined the 4 types of entrepreneurs I’ve encountered in four decades of helping businesses grow and building brands, generating over $7 billion in revenue worldwide. Businesses that don’t nail this end up …
While I am not a fan of the term “YouTube Guru,” when the shoe fits… What if you could get inside the mind of someone who’s gotten 300 million views online? Who, in the last month, has gotten over 55 million views online? That’s exactly what I am sharing with you in today’s brand-new video interview. …
1984. The year Apple aired its now-famous “1984” Super Bowl advertisement, the title of George Orwell’s famous book about a dystopian future, and the year new recruitment and staffing firm, First Search, opened its doors. It was after having completed my Masterclass that Al approached me. “David, nobody understands the power of branding to do …
There’s no question that companies need to focus on branding today more than ever before. But what does that mean for entrepreneurs and CEOs? It means creating a strategy to awaken customers and inspire them to take action. Easier said than done. To say that the world of business has changed in the last few …
In 1936, Alan Turing, the father of computing, wrote a paper largely ignored by cybersecurity companies (embraced by the perpetrators of malware and ransomware, a multi-billion dollar industry). Fact: In 2021 alone, 66% of organizations globally were the victims of ransomware attacks. This vulnerability results from the “malware solutions” used by companies today. This results …
All leads are not created equal. In fact, some leads are actually quite bad for your business and morale. If you’re not careful, you can end up wasting a lot of time and money on leads that don’t convert into sales, growth, and lasting relationships. So how do you determine which leads are worth pursuing? This …
His last name is impossible to spell, and not much easier to pronounce. His brand was synonymous with a Texas drawl, a swagger and smile women loved, and three words. Yup, Matthew McConaughey was known for being charismatic and those three simple words: “Alright, alright, alright.” But from a branding standpoint, he easily could’ve become “put …
Why did businesses search the topic “content marketing plan” over 673,000 times in 2021? Because the landscape has changed, the world has become a buyer’s market. The internet has given buyers unprecedented power. They can learn everything they need to know about your product without even talking to you. They can read reviews, compare prices, …
