Branding and Brand Strategy for Growing Companies
Branding for Restless Companies and Driven Entrepreneurs
How do you take a color technician and curly hair specialist and disrupt the hair care industry? By finding a whole category everyone was busy ignoring. Everyone was so busy promising the same old regurgitations that nobody bothered to look at an entire opportunity hiding in plain sight. How I Reinvented a New Category in …
As I came across Nathan Barry’s ConvertKit that’s about to morph into something entirely new, I felt that I must share the best branding method I know. Is it because I use ConvertKit? Partly yes. But more so because a rebrand isn’t just a name change, or new skin as in a new logo; it’s …
There’s a good time to get your brand in shape and a shitty time to do it. Building a brand is like riding a wild rollercoaster. One minute you’re on top of the world, and the next, you’re getting tossed around like your favorite piece of clothing in the dryer. When your brand feels like …
In the last 4 months, I have written some of the most powerful about the most powerful rebranding strategies to implement in 2024. In fact, these are nine powerful articles in total. And I wanted to make this instantly available to you. They roll out like this: February 6: CEOWORLDRebranding Disasters: How to Avoid the …
The last 10 years for solopreneurs has been, in a word, a shitstorm. It’s why I am writing this crucial article right now. The Globe and Mail based in Toronto, Ontario documented a shift over the last decade between public sectors, private sectors and solopreneurs. It’s jaw-dropping. But that is just the symptom. The cause …
In absence of a truly useful guide to rebranding, CEOs and companies are left guessing. What’s worse is the metrics can get really screwed up. Things like “likes” and “mentions” becomes the only metric that anyone pays attention to. It’s why I ended up showing 11 companies below how they rose above the noise. I …
Just the other day, I had the thrill of diving deep into the branding stratosphere with William Harris, the visionary CEO of Elumynt. After an amazing month with 5 feature articles in February alone, I sat down and dropped a masterclass in branding: In order of appearance, here they are; Now Picture This An advertising …
Sam Cox created a bold and compelling brand, is a 28-year-old illustrator born in Kent, England, a multi-million-dollar auction sensation and known as “Mr. Doodle.” Too many brands take themselves too seriously. Sam is a prime example of how one artist takes his art so unseriously that the world stops, applauds, and asks for more. Where …
It’s finally here: The Big Game, that one day when everyone’s eyes are glued to the screen. Lesson to companies: Have some fun or customers will run. The Big Game Mirroring Real Life Imagine this: while millions are glued to the screen for The Big Game’s and its famed half-time show, there’s Nathan. Who’s Nathan? …
Here’s the story of a Shark Tank brand: the power of design and branding and turning the tables, challenging norms, and setting new trends in the ever-evolving world of branding. In a world where branding often treads the line of the mundane, the story of Fishwife, now a Shark Tank brand, has emerged as a …
In the world of relentless marketing and fleeting attention spans, there are power moves too many businesses ignore or skim over: time exchanged precedes money exchanged. And the most startling part? There are 5 exact stages every prospect goes through: Remember: before exchanging a single dollar, your audience gives you something much more valuable. It’s …
Before I answer what’s next for 2024, I wanted to look at what happened in 2023. I’ve broken this information into the following sections: Let’s get started, shall we? 2023: The Year of AI Of course, AI was on everyone’s radar. AI appealed to everyone’s desire to get the most done with the least effort …
Is Customer Lifetime Value the crystal ball of branding? Or is it a symptom of something more? Customer Lifetime Value: Way More Than Mere Numbers In the branding arena, Customer Lifetime Value (CLV) is not just a metric. According to Hubspot: “Customer lifetime value (CLV or CLTV) is a metric that indicates the total revenue …
Many companies attempt a rebrand. But surviving a rebrand? That is a milestone few ever forget. Few see the impact of a rebrand in real-time: raising over $200K in less than 30 minutes, which secures future growth and service to the community. I previously shared this journey here and spoke with Harvard Executive Leadership Coach …
After successfully rebranding several non-profits, I discovered something: Non-profits think of themselves as a different breed of organization. Are non-profits different? Yes. But, in the most fundamental areas of branding, they aren’t. I first learned this when I rebranded a city in the Midwest. Twelve months after the rebrand, they experienced a 500% increase in …
Jimmy Buffett, world-renowned singer-songwriter, musician, author, and businessman, died on September 1st, 2023, leaving a legacy of “island escapism,” music, and fun in the sun. Factually, he was the ultimate social media master, using story, art, continuity, and differentiation to create his empire long before social media was a thing. The All-You-Can-Eat Jimmy Buffett Jimmy …
In an age where everyone’s screaming for attention, most brands sound like broken records, replacing “clear brand messaging” with something “cool and clever.” “We’re the best,” they shout. “Choose us!” But here’s a disruptive thought: What if the secret sauce isn’t in shouting louder but speaking more clearly? The Myth of Differentiation: Brand Messaging Liberated …
Killer statistic: When it comes to brand architecture strategies, about 80-90% of new products, including line extensions, fail. Let’s play a game: Name something more challenging than trying to match socks from a laundry load. If you said, “being an physician in need of the brand architecture necessary for a successful brand extension,” then ding, …
In an expansive universe, standing out is a brutal necessity. Real business mavericks who dominate their market know this as a “Power Formula” for disruption and defiance. Fail to define your narrative, and the market will craft one for you—often to your detriment. Unfortunately, most businesses are living this nightmare: a half-told story or one …
How do today’s wealthiest entrepreneurs drive business growth? After spending decades studying this and building million-dollar brands and billion-dollar unicorns, one approach stood out. Elon Musk calls it the “first principle” thinking. It’s enabled him to innovate the industries of automobiles and space travel and to become one of the wealthiest entrepreneurs on the planet. …
Welcome to the future of branding. Branding is no longer just about selling, it’s about resonating. Recently, CEO Magazine introduced a critical conversation and published “Words of Wisdom from the World’s Greatest Branding Experts,” with quotes from 20 remarkable entrepreneurs and thought leaders, including Gary Vaynerchuk, Warren Buffet, Richard Branson, Jeff Bezos, and Elon Musk. …
As someone who has spent years studying (and working with) some of the best entrepreneurs and their businesses, I can tell you there is no one-size-fits-all approach to success. As a practitioner in the transformative power of entrepreneurship, I am often stunned at how the best entrepreneurs create ground-breaking innovations and disrupt entire industries. In …
An entrepreneurial powerhouse and acclaimed artist, the Taylor Swift Brand is driven by 33-year-old Taylor Swift, an entrepreneur and artist approaching an estimated net worth of a staggering billion dollars, doesn’t just have a brand — she is the brand. And check this out: Taylor is the second richest self-made woman in music. An elusive …
I wanted to share the most powerful brand strategy I know. I call it EYEBALL HIJACKING. As businesses, we must stand out from the crowd and become impossible to ignore. My Most Powerful Brand Strategy: Eyeball Hijacking We must hijack eyeballs and differentiate ourselves from competitors. Because the most memorable brands challenge old ideas. Sure, …
Elon Musk. Independent. Wealthy. Innovative. Welcome to the high-stakes world of branding – a world that’s as unpredictable as Wall Street on Monday morning yet as ripe for disruption as the dawn of e-commerce. But you, you’re not just any player. You’re a trailblazer, an Elon Musk in a world of old-school industrialists. A Mr. …
