It’s finally here: The Big Game, that one day when everyone’s eyes are glued to the screen.
Lesson to companies: Have some fun or customers will run.
The Big Game Mirroring Real Life
Imagine this: while millions are glued to the screen for The Big Game’s and its famed half-time show, there’s Nathan.
Who’s Nathan? I’m glad you asked.
Nathan represents an entrepreneur using today’s Ecommerce solutions — missing the big game, the wings, the pizza, and the beer — buried in office chaos, wrestling with an Ecommerce solution that’s bleeding customers faster than a billionaire sheds marriage partners.
And there you are, like our friend Nathan, buried in your office, feeling like you’re on the losing side of a battle against customer retention (and stale leftovers from the Super Bowl party).
Not just fighting to keep your head above water.
You’re fighting to make sure your brand doesn’t become irrelevant.
This was the story StoreConnect wanted to tell.
Growing Faster. Selling Smarter. Getting Your Life Back.
For companies using Salesforce, StoreConnect revolutionizes how to sell faster.
In a nutshell, StoreConnect streamlines how customers buy while eliminating the inevitable integration headaches and aligning all the moving pieces into one united system.
All without endless plug-ins to make everything work. Because everything’s built-in.
- With StoreConnect, customers think you’re incredible.
- Family members welcome you back to dinner.
- And sales and customer reps say goodbye to unnecessary stress.
So I sat down with StoreConnect’s CEO (which I know stands for Chief Enthusiasm Officer), Mikel Lindsaar, to explore what could be done for a fraction of the $7 million for a 30-second spot, reaching a much more targeted audience than the 100 million viewers expected this Sunday. Here is that story.
The Big Game’s Branding Juggernaut
The Big Game isn’t just a sports event.
It’s storytelling on steroids.
Brands drop millions for a 30-second glimpse of glory, not just for eyeballs, but for the chance to weave themselves into the fabric of culture, to be the conversation.
Ecommerce’s Stealth Play in The Big Game
Instead of burning cash on a half-time ad, what if you craft something more guerrilla, more street-smart?
Picture this: “The Half-time Ad You Won’t See During The Big Game.”
“This isn’t about glitz and glam. It’s about Nathan, our everyday entrepreneur, wrestling with his company’s Ecommerce solution instead of some flashy set.”
The Unseen Half-time Ad: A Guerrilla Masterpiece
This ad is not pushing a product; it’s selling a story, a struggle, the unseen fight of the business using today’s antiquated Ecommerce solutions.
It’s about the heart, the grind, the hustle.
It’s about connecting with the audience on a level that a multi-million dollar spot never could.
Most of all, it’s about staying in the game. The game of business. The game of life.
Here it is:
Nathan’s Real Talk: The Customer Exodus
Nathan’s story is a metaphor for the real deal: the fight for customer loyalty in a world where trust, speed, and attention are the new gold.
It’s a wake-up call to anyone in Ecommerce that business is not just about transactions; it’s about connections. Speed and connections.
Winning The Big Game from the Sidelines
The genius of “The Ad You Won’t See”? is all about transparency and about being real.
It’s guerrilla marketing at its finest, sparking conversations, driving curiosity, and pulling people in to seek out what they’re missing, all without the price tag of a Big Game ad.
Attracting New Clients: The Real Victory
At the end of the day, hijacking eyeballs during The Big Game is cool, but crafting a narrative that hits home with your audience? That’s legendary.
It’s about proving that creativity, strategy, and truly understanding your audience will always outplay even the biggest ad spend.
It’s about showing that in the world of Ecommerce, being real, being relatable, and being relentless in your pursuit to connect is what wins the game.
The 5-Step Checklist to Leverage Cultural Events
To leverage cultural events like The Big Game for a successful guerrilla marketing campaign, follow these strategic checklist items:
- Know Your Crowd: Dive deep into who’s watching. Get their vibe, make your message hit home.
- Tell Their Story: Don’t sell; connect. Weave your product into their life’s plot. Make it matter.
- Go Where They Chill: Hit up socials, forums, the digital streets. Get them talking about your story, how it mirrored their lives, connecting with them in without the big ad spend.
- Keep It Real: Show real struggles, real fixes. Authenticity wins fans, not just customers.
- Watch, Learn, Pivot: Track everything. If it’s not working, switch it up. Stay sharp for the win.
By following these steps, you can create a guerrilla marketing campaign that capitalizes on the massive audience of a cultural event, connecting with potential customers in a meaningful, cost-effective way.