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Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

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Rising above the noise with David Brier

A Viral Video For the Holidays With 43,445 Views in 8 Days

Reading Time: 2 minutes
A Viral Video on LinkedIn

In September, I co-created with Ahmad Imam a viral video that launched on LinkedIn getting an amazing 192,000 views.

Daymond John, Claude Silver and another 67 participants from 6 continents around the globe helped make it a true community event. The video even got covered by INC and Forbes magazines.

a viral video by the snoop

A Viral Video for the Holidays

So as the holidays approached, Ahmad (my collaborator) and I decided we needed to create something to follow up the first “hit” on LinkedIn.

So after much scratching our heads and our asses to tackle our first follow-up, we decided to create a short holiday featuring me (once again) beatboxing and Ahmad rapping to a Christmas theme. But we needed an intro to frame the video. So we realized capturing our “scratching our bums” collectively was the perfect ice breaker.

From a branding standpoint, I decided to use both our faces (like in our first video) playing off of Martin Lawrence and Will Smith’s Bad Boys feel. This way, we are building some brand equity and recognition.

The net result was 43,000+ views within the first 8 days on LinkedIn.

If you managed to miss the video, here is what we created as a viral video for the holidays and made lightning strike twice:

Samuel Jackson and a viral video

How Santa Got His Groove Back: The Lyrics

Chorus

Social addict, put your phone away, phone away

Unplug from all devices, reconnect with family

Social addict, it’s the holiday, holiday

Rest up and get ready for an epic new decade.

Verse

2019’s over it’s a wrap

Get it it’s a rap, yep little corny that

You can wrap gifts and if you got a gift for rap

Add a little beatbox it’s a holiday track

So kick off your work shoes, you ain’t gonna need that

It’s the holiday season, time to relax

You can kick back slip on your Santa hat

And eat some good food till your Santa fat

Chorus (Repeat)

A viral video for LinkedIn

Related articles:

5 Big Logo Design Trends for 2020 to Ignore

How Do You Disrupt an Industry That’s Lost Its Way?

Why Isn’t Your Brand Differentiation Working?

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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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