Apple and Amazon know this fact: if you donât prove yourself at every turn, youâre losing customer confidence and sales.
Social proof is one of the most important tools to grow a brand.
Apple and Amazon: 100% Proof
The world’s best brands use these tools every day to generate tens of millions of dollars in revenue.
In addition to Apple and Amazon, Yelp, Etsy and Kickstarter use this thing called social proof every day.
It influences us at every turn.
But not everyone has the budget to spend on some high-priced celebrity to influence a purchase.
So what tools can you use today with little to no cost?
I dug deep into my own tools that I have used to show exactly how I’ve grown my brand to the ever-increasing numbers of CEOs, brands and entrepreneurs throughout the world.
Social Proof Defined
How many times have you changed your purchase decision because there were too many “1 star” ratings on something you heard was good?
Or changed your mind on a reservation because one too many people said the service sucked at a particular restaurant?
Or chose a competitor because you read a tweet review of some new gadget?
All of that is social.
If it’s good, it’s proof.
If it’s bad, you’ve lost that customer.
Definition: Social proof is evidence (the proof) that other people have chosen a product/serviceâsuch as reviews, likes, numbers of followers, social shares, testimonials or how many stars the product has been given by others.
To answer this, I created a brand new Slideshare post (shown below) that outlines 9 methods I’ve used that you can use too to create the kind of social proof that makes you desirable, the authority and in demand. (If you’re on a device that doesn’t display Slideshare, here is the presentation)
Generating that evasive quality of instant credibility.
Making Your Social Proof Work: My Secret Weapon
Social proof is one vital part.
Notice how I took my social proof and used it here to help other brands develop their social proof, while also giving my buddies Daymond John and Grant Cardone some play.
I know who to flow power to. You should too.
Then once you have your social proof, it becomes a matter of getting the word out in a big way.
I am talking numbers.
You need a powerhouse. A force of nature who eats, breathes and sleeps numbers. Explosive numbers. Who can think BIG.
My secret weapon?
Justin Matthew. Justin is the founder of iBoom Media, a KRED Influencer Worldwide 2015 and a Top Digital Marketer 100 Power List (alongside Richard Branson on the list). (Justin is amazing)
Justin is a force without equal.
But to unleash someone like Justin, you have to have content that’s meaningful.
But first, use these 9 methods to get your social proof in place for your own edition of world domination.
Want some help to navigate your brand? Click on this offer below and let’s unleash your brand’s potential.
