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Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

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sleeping positions and branding

What These 8 Sleeping Positions Say about Your Brand*

Reading Time: 4 minutes

sleeping positions and branding

Entrepreneurs, CEOs and startups that are obsessed, overstressed and overworked already know that sleeping is one of the most important (yet overlooked) things we do.

While we do everything possible to gain enough energy for the upcoming day with coffee, soft drinks and one-shot bottles of energy, it’s just not that simple. There’s this daily interruption called “sleep.”

And while that’s important, what’s equally important for our health and well-being is a good, proven sleeping position and knowing which sleeping positions to avoid.


sleeping positions and branding

Which of These 8 Sleeping Positions is your Brand Wrestling With?

sleeping positions and branding

The first position, sleeping on your back with one arm over your belly button signifies the unwillingness to cut the cord with previous branding connections, no matter how much you may have outgrown them. In essence, your ability to find new sources of branding nourishment are at a standstill displaying what is almost certainly an undeniable addiction. The solution: Brand Rehab.

This is often accompanied by the delusion that “doing things the way we’ve always done them” is a some type of strategy rather than an illogical assertion of the inability to look truth right in the eye.

sleeping positions and branding

This face-down position may be good for your stomach and might even improve digestion. It may also reflect a protective stance conveying that your brand can, at any moment, be subject to total collapse and irreversible decline.

Since you can’t breathe through your pillow, it also displays an over-inflated sense of confidence. This will likely put a lot of strain on your neck (but this is merely karmic payback since you’re likely a pain in everyone else’s neck).

sleeping positions and branding

This partial fetus position is possibly one of the worst sleeping positions, especially if done without a pillow. Being curled into a ball with your knees drawn up and your chin tilted down might be comfortable, but it displays maternal brand issues and a need for being weaned off your brand, like a calf from its mother’s teat.

If you are a snorer or are pregnant, this may be the only reason to resort to this position (though your brand will likely suffer from suffocation instead of the love it rightfully deserves).

sleeping positions and branding

Some call this the “starfish position,” and is a pretty good position for your back. At the same time, it displays a naive level of confidence leaving one oblivious to vulnerable random attacks, either from other brands, corporate espionage or young children who never seem to remember where your private parts actually are.

This sleeping position may eliminate facial wrinkles unless pounced upon by unsuspecting younger family members. Note, this may result in waking in a euphoric state of mind resulting in overly confident and costly branding mistakes as well as snoring and potential acid reflux problems. Lastly, having your arms up is the same position as when you’re getting the Heimlich Maneuver (or being arrested by the local sheriff) so be prepared for anything.

sleeping positions and branding

Not much to say here. In essence, your body is saying “You suck” and, judging by your sleeping position, you obviously do. Avoid at all costs.

sleeping positions and branding

This sleeping position says one thing which doesn’t need elaborating here. And this is the type of “white glove treatment” that’s not good news. Get branding help right away by a trained branding professional.

sleeping positions and branding

Side-sleepers can make a difference by choosing one side or another. Many theories exist. None have been tested though all have been widely promoted. Some say the right side can worsen heartburn, while sleeping on the left side can impact the internal organs like the liver, lungs, and stomach.

sleeping positions and branding

When you sleep on your back with arms down, this sleeping position supports your spine (and your brand) in its natural curve. This may contribute to skin aging due to gravity (and skin, just like any brand, likes to defy gravity and rise above the noise). This sleep position may result in facial wrinkles and sagging breasts (in both women and men) can appear making everyone inside the boardroom (and the bedroom) as uncomfortable as you likely are.

Try all these positions to see which one works best for you, your brand’s health and your brand survival potential.

Sleeping Position Hell

Restless Brand Syndrome

Rest easy. Help is available.

If you spotted yourself in any of the above positions, the least of your worries is your sleep position. The problem is much more fundamental to your brand.

Your brand should offer a clear advantage as to why it exists in the world, what problem if solves and a clear identity that can stand up to other competing brands.

Feelings of ambiguity, lack of self-respect and a desperate sense of “who-the-hell-are-we?” are signs of a much deeper problem that should be brought to the attention of a trained branding professional.

*Any resemblance to facts or anyone real or imagined is purely coincidental, like the lottery or love at first site.

Related articles:

Clear Brand Messaging in 2024 for More Customers and Better ROI? Part 2

What the Most Successful Entrepreneurs Know

Why Brand Elevation Is So Important

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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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