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Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

Rising above the noise with David Brier

The 4 Mistakes To Avoid That Will Suck The Life Out Of Your Brand

Reading Time: 2 minutes

The Power of Storytelling Quote

Persuasion.

Influence.

Impact.

Outsmarting the odds.

Outperforming the competition.

Breaking through.

Becoming (or staying) relevant.

All goals of those who wish to lead, innovate, disrupt.

Some brands and companies struggle with how to get on someone’s radar.

But there’s a rule:

“It doesn’t matter how amazing your product or service is if your brand story is predictable, boring, or uninspired.”

4 Mistakes to Avoid (That Will Suck the Life Out of Your Brand)

What if you knew the 4 exact mistakes—mistakes that would derail your brand from ever arriving at the front door of your prospect—mistakes to avoid that could (by eliminating these from your brand story) empower you to rise above the noise and clutter in today’s market?

To answer this, Lucid Press organized a special Webinar presentation with me covering in detail these 4 exact points. In a short span of weeks, we discovered we’d broken all records in registrants and attendees, confirming the strong interest in this particular problem.

Fortunately, we recorded this so you can watch it below right now.

In this special presentation video, I uncover these and show how they are used in 5 entirely different companies and industries.

power of storytelling crumpled paper

The Power of Storytelling for Explosive Brand Growth: The Wrong Thing to Do is Start a Conversation

It’s simple. I’ll explain.

Way too many companies and brands rush to tell their story on every possible channel:

  • Social media
  • Sales calls
  • Conferences
  • Networking, etc.

That’s fine only if you’ve done these first:

  1. Work out what the hell your story is about and
  2. Why anyone should care.

How do you do that and not fall for every new “tactic du jour” that seems to show up practically every day or two?

As I said above, you need to know the 4 mistakes that will derail any brand story attempt if ignored.

That’s exactly what I cover in this brand new video on The Power of Storytelling for Explosive Brand Growth.

Let’s roll:

How will you use those 4 pillars to build a brand story that captivates, engages and persuades?

I’d love to hear how you’re achieving that.

Related articles:

5 Warning Signs (If You’re Planning a Brand Extension)

Why Brand Development Fails (And What To Do About It)

Are All Leads Created Equal? 3 Criteria I Use to Determine True Leads