Branding strategies are talked about a lot.
But it takes more than catchy observations and “marketing one-liners” to build a real brand for real people with real results.
So, let’s get into something completely different…
3 Proven Branding Strategies That Will Immunize You Against Unpredictable Chaos
I was asked to put together a powerful video for an international conference on branding. It’s one of the most powerful videos I ever produced, and you can find it below.
But first, I want to talk to you about three branding strategies that are for those who want to come out of this crazy period in history not only alive but thriving.
This is precisely what I cover in this timely vital video shown below for protecting and growing your business and brand.
The first of these branding strategies has to do with expectations.
The second one has to do with the importance of storytelling and the third one has to do with the power of ideas.
Expectations
The first branding strategy has to do with expectations and not only meeting expectations but exceeding expectations.
If you’re not exceeding expectations, you’re simply meeting them.
And trust me, all your competition will be also meeting expectations.
So, if you’re going to be just one of the many, you’ll be meeting expectations, and that will become your next problem.
So you see the flaw in meeting expectations?
Once you know what is acceptable, you can now estimate what will be remarkable.
That benchmark of what’s acceptable becomes not you’re finishing line, but actually becomes your starting line, and knowing that alone gives you a definitive advantage.
Storytelling
The next point has to do with the power of Storytelling.
You have to tell your story, and you have to tell a story in a way that’s engaging.
If you don’t tell stories, you’re basically stuck offering features.
You’re basically offering, “Well, there’s this package and there’s that package and blah, blah, blah…”
Stories are what connect us.
Stories are the strands that really bind us to one another on a humane level
In this video below, I relay the 11 things that matter and those are something none of us can live without.
Remember, you need to tell stories in a way that’s engaging, unforgettable, and distinct.
You must use distinction and differentiation otherwise you will be blending in and not standing out.
Those are your two options.
There’s no such thing as “sort of standing out.” No, you’re either blending in OR your standing out.
You need to be very passionate and intentional and relentless in perfecting your story.
BUT don’t wait till it’s perfect.
Just get started, getting it out there, perfecting it all the time which leads me to this last particular segment that I want to really punch up for you.
The Power of Ideas
The power of ideas is what will drive everything.
So whether we’re talking about expectations or talking about storytelling, it’s the power of ideas and knowing how to use those to really drive your mission forward.
Here are each of these in the most powerful video presentation I have ever put together.
When you apply these three important branding strategies, I can tell you they will be powerful in carving out your distinction and how you’re going to stand out in the world.
I can guarantee any time you’ve been successful in the past, it’s been due to having these three points in place.
Going forward, any success you’re going to have will correspond to how well you get these three points in for your business, your career, and your industry.