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Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

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Startup survival and branding

13 Brand Killers and Why Startups Must Succeed

Reading Time: 2 minutes

startups and brand killers

Startups rule, yet so much is stacked up against their success. (Fact: in the next 24 hours, there will be 18 new businesses that open their doors with 17 of them violating what’s covered in this presentation.)

Startups need reliable guidance (like a precision GPS that gets you from point A to point B).

That is why I created this newest Slideshare presentation, “Startup Survival Kit: 13 Brand Killers to Avoid Like the Plague.”

It’s the follow-up to “Why is it so hard to create a brand anybody gives a sh*t about” Slideshare presentation which received over 72,000 views in its first 10 days and was the most tweeted presentation on Slideshare last week.

Since then, it’s been viewed over 176,890 times around the world and helped to amass 12,428 followers on my Slideshare account.

Startups Rule.
Failures Suck.

I love startups. They have energy and life and passion, and haven’t become diluted from knee scrapes and bruises. Startups like:

  • This kid’s paint company
  • This chocolate company, and
  • This Napa Valley gourmet baker

If you’re new to Slideshare, simply click on the right-hand section of the presentation screen below for it to advance forward. If you have a mobile device that is being anti-social, click here to view the presentation on Slideshare.

Startup Survival Kit: 13 Brand Killers to Avoid Like the Plague from DBD International, Ltd.

If You’re a Startup, Here’s What To Do Next

Write down your industry’s clichés. Write down all of the common promises and claims.

Now write down your own company’s reason for being.

Now ask this:

Does this excite you?

Does it separate you from the pack?

Does it give you a more compelling reason for being that customers could rally around?

Those are the questions to ask. And answer.

Good luck (and give us a call if you run into a road block).

Related articles:

Content Marketing Strategy — Why Mom's Not The Best Choice

What is Branding? 3 YouTube music videos that perfected the art

Social Media vs. Branding: Which One's Losing and Why?

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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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