• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Welcome! 😉 Here’s a Free Thank You Gift.
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube
Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

  • Home
  • Start Here
    • About David Brier
    • In The Press
    • Keynote Speaking Engagements
  • Brand Intervention
    • Branding
    • Rebranding
    • Storytelling for Entrepreneurs
    • Leadership
    • Portfolio
  • Brand Storytelling
  • Contact
  • Blog
Rising above the noise with David Brier

The #1 Branding Question I Ask Every Client in 60 Seconds

Reading Time: 2 minutes

#1 Question for Clients Episode 7

There is one branding question I ask every client. It consists of 8 words: “Tell me why, I the customer, should care.”

No matter the answer, this is followed by one additional question consisting of 10 words: “Why do I know they’d tell me the same thing?”

Those 18 words, stop clients in their tracks, and I cover them in detail in the new episode shown below.

All of a sudden, the clouds part, the fog starts to clear, and a path (previously occluded) suddenly becomes visible.

Branding Question I Ask Every Client

But It All Starts With One Branding Question I Ask Every Client

It doesn’t matter if the company is global or local, decades old or a startup. In this episode, I reveal the #1 question I ask CEOs, CMOs, owners, startups, brands, founders, and entrepreneurs of all sizes and shapes.

It uncovers the ultimate blind spot of companies: being too close to “their babies” to have an objective view of what it will take to truly rise above the noise.

This is the subject of this 7th episode of One Minute Wednesdays.

It’s the terrible mistake of confusing passion with an impartial objectivity that one must have to properly assess what it will take to stand out and get seen and heard.

How did I do? See for yourself:

Share with those who you know need to see this.

 

Related articles:

The Holiday Home Video Jimmy Fallon Made for Me

The Top 5 Points for the Perfect Content Marketing Plan

Is This Really The Encyclopedia of Branding?

Contact David Brier

Join 7,612+ subscribers

who get step-by-step actionable
brand strategies every Saturday

GET INSTANT ACCESS
Ready to defy gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

Discipline
  • Branding
  • Rebranding
  • Storytelling
  • Leadership
  • Portfolio
4 ways I can help you
  • It’s the Entrepreneurs Bible. Yours Free
  • Amazon’s #1 BestSeller “Brand Intervention”
  • Transform Your Business and Brand in 9 weeks
  • Work With Me And My Team :One to One
Subscribe to my branding insights email and get my free e-book on branding
Free Branding Ebook - The Lucky Brand
You Know You Want To!

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • YouTube

Copyright © 2025 · All Rights Reserved · Privacy Policy · Log in

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok